Creatio Named a Leader in the 2026 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms
Creatio, an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, or scale, has been named named a Leader in the 2026 Gartner Magic Quadrant for B2B Marketing Automation Platforms for the eighth consecutive year.
Creatio’s focus is on helping marketing teams put agentic AI into practice across the lead-to-revenue cycle. Its agentic marketing platform, Creatio Marketing, enables teams to design, run and optimize highly personalized, multichannel campaigns. Creatio Marketing supports teams across the lead-to-revenue cycle bringing together the following key priorities:
1. Embedding AI into everyday marketing execution. Creatio Marketing brings marketing applications and AI agents together on one no-code platform across the lead-to-revenue cycle. Marketers can use natural language to build audience segments, enrich customer profiles, create campaign flows and personalized content, while AI agents help optimize campaigns, identify deliverability risks and uncover conversion drivers. Teams can also build and customize agents around their own processes, operating within the Creatio AI Trust Framework.
2. Connecting customer understanding to lead conversion. Creatio unifies customer profiles, consent, behavior and engagement history to power dynamic segmentation and journeys across channels. Predictive scoring, qualification signals and trigger-based nurturing help teams prioritize demand and connect marketing with sales follow-up, while campaign analytics provide visibility into engagement, conversion and channel performance.
3. Giving marketers the freedom to adapt their processes. Creatio’s no-code tools enable teams to configure marketing workflows, scoring and business rules around their goals. As campaign requirements and customer needs evolve, marketers can adjust how people and AI agents work together, with less reliance on specialist developers.
“Being recognized as a Leader for eight consecutive years is a milestone we’re proud to share with our customers and partners,” said Burley Kawasaki, SVP of Industries at Creatio. “Our focus is on making AI useful throughout the marketing lifecycle. We give marketers the ability to put agents to work, connect customer insights with campaign execution and adapt their processes through no-code tools. That freedom helps teams bring AI into everyday operations and keep improving how they engage customers.”
The 2026 Gartner Magic Quadrant for B2B Marketing Automation Platforms evaluates providers on their Ability to Execute and Completeness of Vision. For organizations reviewing their marketing technology investments, the report offers a starting point for exploring the market and assessing vendors against their business requirements.
Explore the vendor landscape and read the Gartner assessment of Creatio. Download your complimentary copy of the report: https://www.creatio.com/page/gartner-mq-for-marketing-automation-platforms-2026
Gartner disclaimer and trademarks
Gartner, Magic Quadrant for B2B Marketing Automation
Platforms, By Jeff Cohen, Upasna Chandna, Martin DeWitt, Julian Poulte, 22 September 2026.
Gartner and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Creatio.
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*Recognized as bpm'online from 2016 to 2019.
About Creatio
Creatio is an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, or scale. We help midsize and large organizations run customer workflows in the AI era. Headquartered in Boston, MA, with a global team and a large ecosystem of partners, Creatio serves thousands of customers in over 100 countries and automates tens of millions of workflows daily. Genuine care for our clients and partners is at the heart of our DNA.
