Creatio Partners with Bayanat to Accelerate AI-Native Banking Transformation Across MENA
Creatio, a global vendor of an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, or scale, today announced a partnership with Bayanat, a leading digital transformation and IT solutions provider specializing in the financial services industry across Jordan and the MEA region.
Through the partnership, Bayanat will leverage Creatio's AI-native platform to help financial institutions modernize customer-facing operations, automate complex banking workflows, and scale AI across sales, service, lending, and onboarding. With deep expertise in banking business architecture, regulatory compliance, and digital transformation, Bayanat enables organizations to accelerate technology adoption while meeting the unique operational and regulatory requirements of financial institutions across the region. The partnership will help organizations replace fragmented legacy systems with AI-native customer operations, improving operational efficiency, regulatory compliance, and organizational agility.
“This partnership significantly enriches Bayanat’s enterprise portfolio, bringing a world-class solution to regional banks striving to make the leap to the next generation and meet aggressive digital transformation mandates like the Saudi Vision 2030,” said Mohammad Tahboub, Bayanat’s President.
Creatio is an AI-native CRM and workflow platform built for the AI era. Financial institutions use Creatio to orchestrate customer journeys, automate banking operations, and empower employees with AI that helps them work more efficiently and deliver exceptional customer experiences. Through its Unlimited Enterprise operating model, organizations can scale execution freely across teams, AI agents, and operations without the constraints of traditional enterprise software.
Creatio combines CRM, industry workflows, AI-native capabilities, and no-code tools on one unified platform to help organizations automate processes, adapt faster, and continuously evolve how work gets done. Genuine care for customers and partners remains at the heart of Creatio’s approach to innovation. Creatio is recognized as a Leader and Strong Performer in multiple Gartner and Forrester reports, and its products consistently receive outstanding end-user reviews on peer-to-peer platforms.
"Financial institutions across MENA are investing heavily in AI, but lasting transformation requires more than new technology. It requires deep industry expertise and the ability to modernize customer operations at scale. Bayanat's experience in banking transformation and strong understanding of regional market requirements make them an ideal partner to help organizations adopt AI faster, automate customer workflows, and deliver better experiences across every stage of the customer journey," said Alex Donchuk, Senior Vice President, Global Channels at Creatio.
About Bayanat
Bayanat is a leading Digital Transformation Enabler and IT Business Solutions provider serving organizations across the Middle East and Africa, with a strong focus on the financial services sector, including retail and commercial banks, central banks, and payment service providers. Through innovative solutions, professional services, and deep industry expertise, Bayanat helps organizations modernize operations, accelerate digital transformation, and meet evolving regulatory and market requirements.
About Creatio
Creatio is an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, or scale. We help midsize and large organizations run customer workflows in the AI era. Headquartered in Boston, MA, with a global team and a large ecosystem of partners, Creatio serves thousands of customers in over 100 countries and automates tens of millions of workflows daily. Genuine care for our clients and partners is at the heart of our DNA.
