The report notes that “bpm’online provides solid core persona support”

Bpm'online, who provides unique synergy of BPM technologies and CRM to empower organizations to accelerate their time-to-strategy execution, is thrilled to announce that it has been positioned as a Strong Performer in The Forrester Wave™: Sales Force Automation Solutions, Q2 2017 by Forrester Research.

We believe bpm’online’s recognition as a Strong Performer in this prestigious evaluation has validated and proved its unprecedented ability to deliver intelligent and innovative tools to empower modern sellers to streamline and deepen engagements with their prospects and customers. Leveraging bpm’online’s intelligent SFA capabilities thousands of companies worldwide manage to attain the fastest time-to-strategy execution and adapt to the needs of today’s digitally savvy customers faster.

Forrester Research evaluated the 10 most significant vendors of SFA solutions based on the 35 comprehensive criteria grouped in three main categories: current offering, strategy and market presence.

In its report Forrester Research specifies that “bpm’online delivers a wealth of packaged sales personas and processes and a community-driven library of SFA extensions geared toward shortening customer time-to-value”. While customer references cite bpm’online’s solution “as being uniquely easy for nontechnical users to administer and for individual sellers to customize”. In addition, the report states that “bpm’online’s strategy tackles the challenge of user adoption head-on by providing a very user-friendly interface; detailed, role-specific processes and analytics; and data-driven suggested sales guidance… the best fit for growing sales organizations that might not have dedicated technical support or administrators because it offers a user-friendly administration console and a modern user-experience.”

“2017 has shaped up to be another strong year for advancements in the tech landscape reinforced by ever-shifting customer behaviors and patterns. We believe our recognition in such a dynamic category in the prestigious Forrester Wave further validates that our SFA offering creates a unique value to organizations seeking solutions to enable them to innovate and transform faster by providing breakthrough brand experiences, deepening consumer engagements and streamlining sales operations,” commented Katherine Kostereva, CEO and Managing Partner at bpm’online.

Bpm’online sales provides a set of intelligent tools designed to help sellers manage the complete sales cycle — from lead to repeat sales. Bpm’online is powered by a process-driven low-code platform which enables users to effortlessly design, execute and optimize sales processes, which has a drastically positive impact on businesses’ bottom-line growth. Out-of-the-box best practice sales processes delivered with bpm’online, guide sales reps through the best set of actions to accelerate results and make the most of their sales pipelines. In addition to the remarkable SFA product, customers can also leverage award-winning marketing and service functionality – all on a single platform.

About bpm’online
Bpm'online provides unique synergy of BPM technologies and CRM for sales, marketing, service to empower organizations to accelerate time-to-strategy execution. The beauty and the core value of bpm’online products is the agility to change processes faster than ever and align marketing, sales and service on a single platform. Users love bpm’online’s engaging interface with a social look and feel, free from redundant information to keep them focused on what’s relevant. Today, the company serves thousands of customers worldwide.
For more information, visit: www.bpmonline.com