Clarity named inaugural bpm’online CRM Innovation Award winner


Judges recognize CRM instance that highlights highly customized role-based experiences, intelligent data enrichment, and extensive dashboards and analytics

Bpm'online, which provides unique synergy of BPM technologies and CRM for sales, marketing, service to empower organizations to accelerate time-to-strategy execution, has awarded Clarity the CRM Innovation award for Q3 2017. The CRM Innovation Award program identifies and recognizes creative and unique applications developed using bpm’online.

Bpm’online’s Innovation Awards are a quarterly recognition program highlighting three key categories: CRM Innovation, BPM Innovation and App innovation. Winners are evaluated by an independent panel of judges including industry thought leaders and analysts and customers including: Jeremy Cox, analyst at Ovum, Brent Leary of CRM Essentials, PJ Jakovljevic of Technology Evaluation Centers, and Jack Wilkinson of Trupay, Inc.

Clarity is one of the UK’s longest-established forces in travel management. Clarity is in a highly competitive industry where exceptional service is required and not a luxury. Clarity thoroughly customized role-based experiences for different sales roles for incredible productivity and efficiency improvements. This includes intelligent data enrichment, intelligent real-time dashboards and analytics for account and team insights, along with deep custom processes.   

“Bpm’online allows Clarity to proactively respond to customers’ and as a result our own needs,” said Sarah Smith, Telemarketing Manager for Clarity. “With complete buy-in and a leading product that fits seamlessly with our needs, we are thrilled to be recognized for the CRM Innovation Award and share our successful experience with other technology buyers”.

“Clarity is an amazing example of what CRM combined with AI can do for businesses in a fast-changing technology and customer focused ecosystem,” said bpm’online Chief Evangelist Matthew Tharp. “This awards program set out to uncover and share innovative use cases for business professionals everywhere so they can learn and realize there are solutions to their complex problems. I am amazed by and congratulate Clarity on winning the first-ever bpm’online CRM Innovation Award.”

About bpm’online
Bpm'online provides unique synergy of BPM technologies and CRM for sales, marketing, service to empower organizations to accelerate time-to-strategy execution. The beauty and the core value of bpm’online products is the agility to change processes faster than ever and align marketing, sales and service on a single platform. Users love bpm’online’s engaging interface with a social look and feel, free from redundant information to keep them focused on what’s relevant. Today, the company serves thousands of customers worldwide.
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About Clarity
Clarity combine business travel consultancy with industry leading booking, tracking and intelligence technology. We work with organisations to design quality, bespoke travel solutions that improve productivity, reduce costs and provide the best service and duty of care for their staff.