With 1,500+ employees and operations across 25 branches, DBK is building an AI-native foundation for future growth
Creatio, the global provider of an AI-native platform for workflow and CRM automation, announced that Grupa DBK has selected its technology to lead a company-wide digital transformation. Chosen over traditional CRM platforms for its flexibility, ease of configuration, and cost-efficiency, Creatio will serve as the foundation for DBK’s modernization efforts. Delivered in collaboration with Deloitte, the initiative includes the implementation of Sales, Service, and Marketing Creatio across group entities to drive operational efficiency and support the Total Care strategy.
Founded in 1996 and headquartered in Poland, DBK Group is the largest provider of transport, shipping, and logistics (TSL) solutions in the region. With 24 branches, 5 partner outlets, and a service center in Lithuania, the group includes 9 companies and employs over 1,500 people. Its broad portfolio extends beyond vehicle distribution and maintenance to include leasing, insurance, and financial services, offering a comprehensive ecosystem of solutions tailored to the full lifecycle of customer needs.
To advance its client-facing strategy and accelerate group-wide modernization, Grupa DBK launched a digital transformation initiative centered on creating a unified customer engagement platform. After a comprehensive evaluation of traditional CRM systems, the company selected Creatio for its ease of configuration, open architecture, and ability to seamlessly integrate across diverse business units. The platform’s flexibility and cost-effectiveness make it a strong foundation to support Grupa DBK’s complex structure and evolving customer expectations.
“We needed a platform that could grow with us — flexible, easy to adapt, and open to integration with our broader digital ecosystem,” said Jaroslaw Czerwinski, CTO from Grupa DBK. “Creatio offers all of this in a far more agile and cost-efficient way than other options on the market. It’s a powerful tool that gives us real control over how we support every client, brand, and business unit within our group.”
The project is being delivered in collaboration with Deloitte, a trusted Creatio partner with deep experience in large-scale CRM and data transformation programs. Together with Deloitte, DBK is implementing an ambitious roadmap that includes full rollout to all group companies within just eight months.
"The implementation of the Creatio CRM platform at DBK Group is a prime example of how an innovative approach to the digitalization of sales and customer service processes can deliver measurable results in a short time. Leveraging a no-code architecture enabled the rapid configuration of modules tailored to complex B2B workflows – from lead management and quoting to seamless integration with the existing ERP ecosystem and other tools - without the need to build a solution from scratch. The no-code platform also enables rapid upskilling of the client’s personnel, allowing DBK to independently develop solution, which significantly reduces implementation costs and ensures greater autonomy in future system development.. This project clearly demonstrates how modern technologies can effectively support digital transformation across the automotive sector and beyond.", said Jakub Bąkowski, Partner Associate at Deloitte Digital.
“Grupa DBK is a great example of how an established leader in a traditional industry can reimagine customer operations for the digital age,” said Jason Olkowski, Chief Customer Officer at Creatio. “Their multi-brand strategy, combined with Creatio’s AI-native and no-code approach, is unlocking a new era of customer engagement and operational agility.”
About Grupa DBK
DBK Group is the largest provider of products and services for the transport, shipping, and logistics (TSL) sector in Poland, with over 28 years of industry experience. Over the years, the group expanded by integrating specialized companies dedicated to serving the transport industry. Today, DBK Group comprises 13 entities and employs more than 1,500 people across Poland and Lithuania.
About Deloitte
Deloitte is a global leader in consulting and professional services. With decades of experience in digital transformation and CRM implementation, Deloitte helps organizations design and execute strategies that drive growth, resilience, and innovation.
About Creatio
Creatio is a global vendor of a no-code platform to automate workflows and CRM with a maximum degree of freedom. Millions of workflows are launched on our platform daily in 100 countries by thousands of clients. Genuine care for our clients and partners is a defining part of Creatio’s DNA.
