What Are AI Sales Agents? A Guide to the 10 Best Solutions in 2025

AI sales agents have rapidly gained attention across the market – from LinkedIn posts to boardroom conversations. Promising to automate repetitive tasks, streamline outreach, and enhance customer engagement, these AI sales agents are transforming the way sales teams operate.

This article explains what AI sales agents are, outlines the key benefits they offer, and explores their use in real-world scenarios. It also presents a curated list of the leading AI sales agents available in 2025 to support selection of the most suitable tools for your team.

What is an AI Sales Agent?

AI sales agents are AI-powered tools capable of autonomously performing sales tasks and supporting activities traditionally carried out by sales professionals. These agents combine natural language processing (NLP), machine learning, and automation technologies to streamline and optimise sales processes – all within minimal human input.

By analysing sales and customer data, AI sales agents learn from patterns and trends to perform a wide range of tasks on behalf of humans. Unlike traditional sales tools, which rely heavily on user input and decision-making, AI sales agents can independently interpret customer intent and take action accordingly. For instance, agents can engage with prospects in real time across multiple channels – including email, chat, SMS, and phone – qualify leads, schedule meetings, and recommend products. This enables sales representatives to focus on closing more deals.

Types of AI Sales Agents

AI sales agents typically fall into two primary categories based on their level of autonomy and their role within the sales process: supportive agents and autonomous agents.

1. Supportive AI sales agents

These agents act as intelligent assistants, augmenting the efforts of human sales representatives. They handle repetitive and time-consuming tasks such as lead data enrichment, initial outreach, follow-ups, and meeting scheduling.

Supportive AI sales agents can also provide real-time insights during sales calls, suggest next best actions, summarise conversations, and automatically update CRM systems with relevant information. While they do not replace human interaction, they significantly boost productivity by enabling allow sales professionals to concentrate on high-value activities – such as relationship-building and deal negotiation.

Supportive agents are often integrated into sales platforms or CRM systems and work quietly in the background to streamline workflows and reduce friction throughout the sales process.

2. Autonomous AI sales agents

Autonomous AI sales agents are more advanced systems capable of operating independently, using data analysis, predefined workflows, and intelligent reasoning. They can initiate workflows, qualify leads, respond to product questions, personalise recommendations, and even guide customers through to purchase – all with minimal human involvement.

By combining natural language processing, machine learning, and customer data, autonomous agents engage prospects across channels with a high level of contextual understanding.

Autonomous AI Sales Agents are particularly valuable in high-volume, transactional sales environments, where speed and scalability are essential.

AI Sales Agents Use Cases

Below are several real-world examples of how businesses are leveraging AI sales agents in practice:

• Outreach at scale: AI sales agents can engage thousands of prospects – selected based on an ideal customer profile – via email, chat, or SMS, using personalised messaging.
• Lead scoring and nurturing: using behavioural data, demographic information, and engagement levels, AI agents can score leads and send tailored follow-ups, helping to guide prospects through the sales funnel.
• Sales forecasting: by analysing historical and real-time data, AI sales agents can predict future sale performance, enabling businesses to set realistic targets and make well-informed strategic decisions.
• Next-best action and next-best offer recommendations: AI agents can recommend the most effective next step or offer by analysing prospect data and drawing on insights from similar historical cases – helping to improve win rates.
• Personalised product recommendations: based on client previous data, purchase history, browsing behaviour, and previous interactions, AI agents can suggest tailored product recommendations.
• Meeting summary and CRM updates: following each interaction with a potential customer, AI agents can automatically generate a summary highlighting key points and update CRM records, ensuring sales systems remains accurate and current.
• Quoting, invoicing, and payments: in transactional sales, AI agents can generate customised quotes, send invoices, and process payments.

Find out more about the uses of AI for sales.

Advantages of AI Sales Agents

AI Sales Agents offer far more than basic automation. By combining intelligence, scalability, and consistency, they enable businesses to transform their sales operations and achieve improved outcomes throughout the sales funnel.

The main advantages are as follows:

1. 24/7 Engagement

AI sales agents are always available – they don’t require breaks and can operate around the clock. They provide instant responses to customer enquiries, follow up on leads, and manage routine tasks continuously, ensuring that no opportunity is missed, even outside standard working hours.

2. Increased Efficiency and Productivity

By automating repetitive tasks such as lead qualification, data entry, follow-ups, and meeting scheduling, AI sales agents allow human sales professionals to focus on strategic conversations and high-value opportunities.

According to Forbes, businesses that implemented AI sales agents into their processes were able to automate up to 90% of all prospecting tasks.

3. Improved Customer Satisfaction

AI agents can help businesses enhance the customer experience by offering instant, round-the-clock support through natural, conversational interactions. Sales agents can answer questions in real time, reduce waiting times, and maintain consistent communication. By personalising messages and product recommendations based on each customer’s behaviour and preferences, AI agents also make interactions more relevant and engaging.

3. Scalability and Cost Reduction

AI sales agents can engage with thousands of prospects simultaneously across multiple channels and in various languages – all without compromising personalisation or accuracy. This allows organisations to scale outbound campaigns efficiently, without the need to expand staff.

4. Improved Lead Quality and Conversion Rates

Through intelligent lead scoring, nurturing, and personalised outreach, AI agents help prioritise the most promising opportunities and guide them more effectively through the sales funnel. In addition, accurate product recommendations support an increase in both average order value and overall conversion rates.

5. Data Accuracy and Real-Time Insights

AI agents automatically update CRM records, track customer interactions, and extract meaningful insights from large volumes of sales data. This enables more accurate reporting and supports data-driven decision-making – helping businesses refine their strategy and allocate resources more effectively.

6. Faster Sales Cycles

From initial outreach to quote generation and payment processing, AI sales agents help accelerate the sales process by increasing productivity, reducing manual tasks, and maintaining consistent engagement throughout the entire buyer journey.

Leading AI Sales Agent Tools to Consider in 2025

Creatio - Best for supporting entire sales processes

Creatio provides AI sales agents as part of its no-code platforms and CRM solution, enabling business to scale their operations without significantly increasing staff numbers. These agents take on routine tasks, boost productivity, and allow employees to focus on more strategic and creative work.

With Creatio, business users collaborate directly with AI agents, combining human expertise and digital intelligence to deliver unprecedented results. Built on a flexible ‘human-in-the-loop’ model, Creatio gives organisation control over the level of AI autonomy – ensuring the right balance between automation and oversight.

Creatio offers a range of pre-configured AI skills that can be tailored to support the way you work – aligning with the tasks, tools, and individual preferences. AI sales agents continuously monitor your workflows, deliver real-time context-aware insights, and proactively recommend the next best actions. Thanks to no-code capabilities, users can easily embed AI agents into existing processes or independently design and adapt AI-enabled workflows. These agents also integrate seamlessly with commonly used productivity tools such as Outlook, Microsoft Teams, Zoom, and calendar systems.

Creatio provides the following types of AI sales agents:

• Lead Generation Agent identifies and engages potential customers across multiple channels, helping fill the sales pipeline with qualified prospects at scale.
• Territory Management Agent automatically assigns leads based on sales representatives' location, workload, and level of experience.
• Account Research Agent automatically gathers and summarises relevant account information, giving sales representatives a complete and up-to-date view of each customer or prospect.
• Deal Coach Agent analyses opportunities in real time and recommends the most effective next steps to improve deal progression and increase win rates.
• Proposal Generation Agent rapidly produces tailored proposals based on customer data, stated preferences, and previous interactions – accelerating the quoting process.
• Forecast Agent provides accurate, data-driven sales forecasts while identifying trends and risks across the pipeline, supporting more effective planning and strategic decision-making.

Businesses can also create bespoke AI agents to support their specific needs – using natural language, modular design, and no-code visual tools, all without requiring technical expertise. This level of flexibility makes Creatio an ideal platform for the rapid deployment of AI-driven solutions tailored to any sales process, team structure, or industry. With swift implementation and immediate impact, Creatio offers strong time-to-value, helping organisations achieve faster returns on investments (ROI) and long-term business success.

Pricing

Creatio’s AI sales agents are a core component of the Creatio platform and are included at no additional cost. Pricing for the platform starts at ~£31.20 ($40) per user per month.

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VoiceSpin

VoiceSpin offers an AI-powered contact centre solution designed to help sales teams connect with prospects and customers, enhance customer experience, and drive sales performance. With VoiceSpin, businesses can streamline call management, automate routine tasks, and boost overall team productivity.

Key VoiceSpin features include:

• AI Auto Dialler automatically dials numbers and connects prospects with the most suitable sales representatives using an intelligent lead and agent scoring and matching algorithm.
• AI Voice Bot handles both inbound and outbound calls, responding in natural language and assisting prospects with book appointments.
• AI Conversation Summary automatically prepares summaries of each interaction, capturing the key points of the conversation.
• AI Chatbot engages with website visitors 24/7, answering questions about products and services.
• AI Speech Analyser monitors all phone calls, evaluating customer interactions and team performance.

Pricing

AI Chatbot pricing starts at ~£369 ($500) per month, while AI Voice Bot pricing begins at ~£738 ($1000) per month. In addition, businesses have to pay for the access to the platform itself, with the Basic plan starting at ~£199 ($270) per month.

Alta

Alta provides a data-driven AI revenue workforce that helps businesses accelerate growth by automating tasks, personalising outreach, and managing multichannel campaigns. Its AI SDR agent, Katie, uses data to identify the ideal prospects and personalise customer interactions, while the AI calling agent, Alex, engages leads through meaningful phone conversations.

Key features of Katie include:

• Discover and Research: analyses CRM and external data sources to identify high-potential prospects, automating research and prospecting activities.
• Train and Engage: automates multichannel outreach by sending follow-up messages via LinkedIn, SMS, and email.
• Personalise and Schedule: functions as an AI writing assistant, crafting tailored messages for each persona and scheduling meetings.
• Automate and Analyse: provides insights into top-performing campaigns, audience segments, and beyond more.

Key features of Alex include:

• Outbound Sales: engages prospects 24/7, identifies opportunities, and books meetings.
• Inbound Lead Qualification: automatically qualifies inbound leads.
• Account Expansions: identifies customers who may be open to upsell opportunities.
• Team Coaching: analyses conversations to identity successful patterns and support coaching for sales representatives.

Pricing

Alta offers bespoke pricing based on the number of team members and the type of AI agent selected.

‍Clay

Clay is an AI-powered sales tool that automates manual, repetitive accounts and lead research, allowing sales representatives to concentrate on selling. It provides advanced data enrichment tools and integrates with over 100 data sources to deliver valuable insights into company, individual, and contact data.

Key Clay features include:

• AI Research agent: automatically gathers data on prospects and organisations, enriching lead records.
• AI Messaging: drafts personalised outreach messages to connect with prospects across various channels, including emails, calls, LinkedIn messages, ads, and more.
• Data enrichment: connects with over 100 third-party data providers to enhance lead accounts with reliable information.

Pricing

Clay's pricing starts at ~£99 ($134) per month. However, more advanced AI functionality is only available within the Enterprise pricing plan, which is subject to custom pricing.

Clari

Clari is a revenue platform powered by AI Copilot, designed to automate mundane tasks, streamlines workflows, and offer actionable next steps. Clari's AI sales agent helps analyse deals, review calls data, and forecast future sales. With Clari, businesses can improve sales forecasting, simplify workflows, and extract valuable insights from real-time data.

Key Clari features include:

• AI Smart Email Summaries: generate concise overviews of email threads, allowing sales representatives to review correspondence effectively.
• AI Smart Follow-Up Emails: create natural-sounding follow-up messages to keep prospects engaged.
• AI Smart Prospecting Emails: produce tailored outreach emails to connect with potential clients at scale.
• AI Smart Deal & Account Summaries: summarise key deals and account data.
• AI Smart Battlecards: provide dynamic talking points to support sales teams during calls.
• AI Smart CRM Suggestions: automatically update CRM systems with data gathered from calls and sales activities.
• AI Projections: predict future outcomes and win rates using historical data and advanced analytics.

Pricing

Clari’s pricing is available upon request.

Gong

Gong is a revenue AI platform that enables businesses to close more deals through AI-driven insights and strategic guidance. It offers AI sales agents that automate workflows, uncover actionable insights, and enhance human expertise.

Key Gong features include:

• AI Deal Predictor: assesses the likelihood of closing each deal.
• AI Ask Anything: provides instant answers by drawing on data from sales conversations, CRM activity, emails, and more.
• AI Briefer: summarises calls, deals, and accounts to support seamless handovers and consistent customer experiences.

Pricing

Gong’s pricing is available upon request and varies depending on the team size and the features selected.

Common Room

Common Room is a customer intelligence platform featuring an AI sales agent called RoomieAI, which identifies buying intent signals and executes outbound initiatives at scale. RoomieAI enables businesses to discover ideal buyers and consolidate intent data to identify the most promising prospects.

Key Gong features include:

• RoomieAI™ Capture: identifies buying signals and updates account records with valuable insights.
• RoomieAI™ Orchestrate: automates pipeline generation tasks such as lead scoring, prioritisation, and outbound recommendations.
• RoomieAI™ Activate: generates personalised outbound messages.
• AI-suggested prospects: automatically surfaces high-converting contacts from a database of over 200 million records.
• Person360™: uses AI-driven waterfall enrichment to fill in missing data across prospect and account profiles.

Pricing

Common Room with AI capabilities starts at ~£1,846 ($2,500) per month under the Team package.

Bardeen

Bardeen is an automation and workflow platform designed to eliminate manual tasks and streamline sales processes. It enables businesses to automate follow-ups, reporting, and scheduling – boosting sales representatives’ productivity.

Key Bardeen features include:

• Lead sourcing: quickly identifies and qualifies new leads.
• Personalisation: sends personalised follow-ups to maintain engagement with prospects.
• Smart reminders: notifies sales representatives of important tasks and deadlines.
• Unified workflows: connects various tools, improving collaboration.
• Chrome extension: integrates the sales AI agent directly with existing tools.

Pricing

Bardeen pricing starts at ~£73 ($99) per month.

Relevance AI

Relevance AI provides tools that enable users to build AI agents without technical expertise, using intuitive no-code tools. AI sales agents created within Relevance can help businesses scale sales activity without hiring additional staff, by automating repetitive tasks and streamlining workflows.

Key Relevance AI features include:

• Data enrichment: gathers and summarises information about prospects based on prompts provided by sales representatives.
• Prospecting: generates personalised emails and scripts to engage potential clients, and schedules meetings automatically.
• Third-party Integration: seamlessly integrates with tools such as Gmail, Zapier, LinkedIn, and others.
• No code builder: allows businesses to create custom workflows using LLM prompts and no-code tools.

Pricing

Relevance AI pricing starts at ~£14 ($19) per user per month.

11x.ai - Best for identifying high-value prospects and continuous engagement

11x.ai provides digital workers Alice, the SDR agent, and Julian, the Phone Agent, who operate around the clock in various languages. Alice tracks leads, identifies ideal buyers, and engages decision-makers with personalised value propositions. Julian handles calling, lead qualification, and routing to help scale outreach efforts. With AI sales agents provided by 11x.ai, businesses can boost productivity and accelerate growth without the need to hire additional staff.

Key features of Alice include:

• Intelligent Buyer Targeting: analyses the market, monitors buyer activity, and engages prospects in real time. Using a lead scoring engine, Alice focuses efforts of the highest-value opportunities.
• Personalised and Adaptive Messaging: assess signals from social platforms, public sources, and engagement data to uncover pain points and craft compelling, multitouch campaigns. Learns from each interaction and adjusts tone and messaging to suit each individual prospect.
• Following-ups and Meeting Scheduling: maintains continuous engagements by handling replies and arranging meetings.

Key features of Julian include:

• Inbound qualification: responds to inbound leads promptly, qualifies prospects, and routes them to the sales team.
• Lead nurture and funnel optimisation: re-engages inactive leads by referencing past conversations and identifies new sales opportunities.
• Consented multi-channel outbound: engages prospects around-the-clock across all touchpoints, delivering natural and conversational interactions.

Pricing

Pricing for 11x.ai is available upon request.

Interested in exploring more AI-powered sales tools? Discover the best AI sales tools available on the market today.

Challenges and Considerations

Although AI sales agents offer significant advantages, their implementation does present certain challenges. Businesses should be aware of potential issues and plan accordingly to ensure a smooth and effective integration into existing sales operations.

1. System Integration: for AI sales agents to function effectively, they should be integrated with CRM platforms, marketing automation tools, and other core business systems. Without seamless integration, agents may be unable to access the real-time data required to carry out tasks or provide timely insights. It is therefore important to select AI agents that integrate readily with existing technology stacks or offer custom integration options where needed.
2. Data Quality: AI agents depend on accurate, consistent, and well-structured data to make informed decisions. Incomplete or outdated customer records can result in poor recommendations and missed opportunities. Ongoing data cleansing and governance are essential to ensure the optimal performance.
3. Change Management: sales professionals may initially be reluctant to embrace the introduction of AI into the sales process. To encourage adoption, clear communication is essential – alongside training that demonstrates how AI supports, rather than replace, the role of the sales representative. Emphasising the collaborative nature of AI can help foster greater acceptance across the team.
4. Balancing Automation and Human Oversight: not every decision or customer interaction should be delegated to AI. It is important to determine when human input remains necessary and to implement appropriate controls through a human-in-the-loop approach – particularly in complex or high-value sales scenarios.
5. Privacy and Compliance: AI agents frequently handle sensitive process customer and business information, raising valid concerns around data security and privacy. Organisation should ensure their chosen AI vendors provide robust security measures and comply with relevant data protection regulations, such as UK GDPR, along with industry-specific standards.

What to Expect in the Future: Trends and Predictions

AI sales agents are advancing rapidly, and the coming years are set to deliver even greater capabilities and broader adoption. According to Gartner, by 2028, 33% of enterprise software applications will include AI agents, enabling 15% of day-to-day work decisions to be made autonomously.

In the near term, AI agents will increasingly take on more complex responsibilities with minimal human input – from conducting multi-step outreach sequences to supporting pricing negotiating. As businesses become more confident in AI, they are likely to delegate a greater share of the sales process to intelligent agents, allowing them to operate more autonomously. The future of sales will become increasingly hybrid, with AI agents working alongside human sales professionals – assisting with their daily tasks.

According to BCG, the market for AI agents is expected to grow at a compound annual growth rate (CAGR) of 45% over the next five years – demonstrating that AI sales agents are not merely a passing trend, but a fundamental shift in how sales teams will operate in the future. Organisations that embrace AI agents as part of their workforce early on will be better positioned to scale, adapt, and thrive in the AI-powered future of sales.