named a in the Gartner's
Magic Quadrant for
- Low-code platform
While your relationships with customers have always had first priority, working and partnering with the right software business partner is becoming increasingly mission critical. Choosing the right business partner is important for your customers’ success, the success and growth opportunities for your employees and for your business. Making the wrong choice could prove fatal.
If you are looking to partner with a CRM vendor, consider a unique and innovative approach that provides the following for a win-win relationship that can make a meaningful impact on your business.
Open, transparent communication, and support — these are terms and actions that will drive success in the next evolution of business partner channel programs. Select a partner that shares your values and market perspective. Make sure they provide you with the tools and capabilities to enable success.
If you are serious about investing time, money, and effort into building a capability to deliver results for your business partner, you should be rewarded – not the same as similar companies, but for the results you produce. Look for a tiered reward model that is aligned for the success you deliver. Higher margins should be provided to those firms that make the biggest market impact.
Look for the product that has unique features and will complement your product portfolio the best. Ease of use and implementation, adoption, and customer success are the keys. Innovation and thought leadership are focus areas to evaluate. Look for solutions that are game-changers and ahead of the market.
Don’t be fooled into paying partner program fees for leads. Many times, these are unfulfilled promises, leading to a waste of time, effort, resources and capital. You want a partner that will provide you with a platform for success — an approach with tools, planning and enablement.
A relationship requires both parties to commit to each other success. Gaining market traction and building a strategic approach to work effectively with a business partner is difficult – but can be rewarding. Your business partner needs to provide the proper level of support in good times and while investments are being made for future success.
There is no perfect formula for choosing the right business partner. Conduct your due diligence and use these ideas to evaluate whether there is a fit that evolves your business and aligned with your goals.
CEO and Managing Partner Creatio
The last 17 years have been an incredible journey for our team at bpm’online. When we started the company, it was just a handful of young graduates with big dreams, ready to work hard to achieve them.
Over the years, we have experienced lots of ups and downs of growing and running a business. However, there has always been one thing that inspired us: the powerful, unique solutions created on the bpm’online platform by our community of partners and customers, many of whom I am proud to call friends.
Our customers and partners use bpm’online platform and CRM solutions to bring business ideas to life through automation. Solutions that they create reflect unique differentiation of their companies, these solutions are their own creations. It is in the DNA of our customers and partners to generate ideas, create, and to change the status quo. And we’re thrilled to honor and support the creators in each of them!
With that, I am very excited to share the news… Our company has changed its corporate and product names to Creatio!
The new name reflects our strong belief that everyone will become a developer, able to automate ideas and create custom solutions in minutes. We call these solutions “creatios.”
We have rolled out the Creatio renaming on October 30, 2019. I hope you’ll enjoy a recording of an online launch event at creatio.com/new-watch
While our name is changing, the strategy, products, our team and commitment to empowering our users with the best low-code / no-code BPM platform and sophisticated CRM products remain the same. The new name only reinforces our vision of creating a world where any business idea can be automated in minutes.
Please visit our FAQ page for more information on the renaming process. As always, I'd appreciate your feedback and I'm happy to answer any questions.
CEO and Managing Partner