named a in the Gartner's
Magic Quadrant for
- Low-code platform
Recent studies predict that by 2017 about 70% of high-performing companies will manage their business processes using a business process management (BPM) platform to accommodate growing customer needs. The experts are emphasizing the benefits of combining CRM and BPM technologies, pointing to the importance of incorporating business process management at every stage of customer journey. Forrester estimates the global BPM market growth from $4.4 billion in 2012 to $7.6 billion in 2016.
A CRM solution with a BPM engine under the hood is a great option in helping you to continually introduce and modify new business processes. With a process-based CRM, businesses can design and automate processes that fit their specific needs while adjusting them quickly and efficiently. BPM and CRM technologies altogether enable companies to regularly detect the inefficiencies and offer the needed agility to easily adjust processes, without additional technical expertise. CRM with BPM functionality can also help to replicate success throughout the company. If you evaluate why some teams reached their goals while others are straggling, you will define a pattern of processes that make success happen. BPM combined with CRM help identify the best processes, replicate them and effectively apply across the company.
"Many organizations are either beginning, or in the midst of, digital business transformation initiatives. We expect that only 30% of these efforts will succeed. To be part of that 30%, business and IT leaders must be ready and willing to innovate rapidly from a business model, business process and technology perspective," said Julie Short, research director at Gartner. Business agility nowadays is a core differentiator in the rapidly changing business environment. That is why to be competitive and to quickly respond to the changing environment, businesses should focus on how to make their processes more flexible.
We deeply studied the subject and came up with the study that offers business insights and practical recommendations on how to streamline business processes, while improving efficiency.
CEO and Managing Partner Creatio
The last 17 years have been an incredible journey for our team at bpm’online. When we started the company, it was just a handful of young graduates with big dreams, ready to work hard to achieve them.
Over the years, we have experienced lots of ups and downs of growing and running a business. However, there has always been one thing that inspired us: the powerful, unique solutions created on the bpm’online platform by our community of partners and customers, many of whom I am proud to call friends.
Our customers and partners use bpm’online platform and CRM solutions to bring business ideas to life through automation. Solutions that they create reflect unique differentiation of their companies, these solutions are their own creations. It is in the DNA of our customers and partners to generate ideas, create, and to change the status quo. And we’re thrilled to honor and support the creators in each of them!
With that, I am very excited to share the news… Our company has changed its corporate and product names to Creatio!
The new name reflects our strong belief that everyone will become a developer, able to automate ideas and create custom solutions in minutes. We call these solutions “creatios.”
We have rolled out the Creatio renaming on October 30, 2019. I hope you’ll enjoy a recording of an online launch event at creatio.com/new-watch
While our name is changing, the strategy, products, our team and commitment to empowering our users with the best low-code / no-code BPM platform and sophisticated CRM products remain the same. The new name only reinforces our vision of creating a world where any business idea can be automated in minutes.
Please visit our FAQ page for more information on the renaming process. As always, I'd appreciate your feedback and I'm happy to answer any questions.
CEO and Managing Partner