named a in the Gartner's
Magic Quadrant for
- Low-code platform
If you want your sales team to be focused only on qualified and sales-ready leads, your company will have to establish an efficient lead management process – from demand generation to lead nurturing, to final hand-off to sales. In order to achieve your business goals and increase revenue, your marketing team needs to run sophisticated marketing campaigns to generate as many high-quality leads as possible. Once generated, intelligent lead scoring and prioritization process is required. The lead scoring is a sales and marketing methodology that assigns points and ranks leads to determine their sales-readiness. It is used to automate the ranking, grouping, routing and tracking of leads and is designed to ensure your company has a consistent process for lead management. The importance of accurate lead scoring cannot be underestimated:
In addition, lead scoring makes it possible to funnel lead information directly to your sales teams. The activities of your sales team will be more efficient too, as the sales teams who prioritize their sales efforts are 18% more likely to achieve their revenue goals and 22% more likely to meet or beat their quota.
However, it is worth mentioning that an efficient lead scoring process needs to be tested, analyzed and tweaked regularly. Make sure score-based hand offs to other teams or campaigns are happening properly. This will also help you flush out any indicators that turn out to not be useful. You must take into consideration the changing market dynamics, new products and optimize your scoring system accordingly. Regular meetings with marketing and sales to review and update the most accurate scores are also necessary. More so, seamless integration of sales force automation and marketing automation on a single platform is imperative, as there is also a technical aspect behind transferring lead data into the sales pipeline. That’s why we advise you to download this practical eBook and learn the main benefits and key principals of lead scoring system.
CEO and Managing Partner Creatio
The last 17 years have been an incredible journey for our team at bpm’online. When we started the company, it was just a handful of young graduates with big dreams, ready to work hard to achieve them.
Over the years, we have experienced lots of ups and downs of growing and running a business. However, there has always been one thing that inspired us: the powerful, unique solutions created on the bpm’online platform by our community of partners and customers, many of whom I am proud to call friends.
Our customers and partners use bpm’online platform and CRM solutions to bring business ideas to life through automation. Solutions that they create reflect unique differentiation of their companies, these solutions are their own creations. It is in the DNA of our customers and partners to generate ideas, create, and to change the status quo. And we’re thrilled to honor and support the creators in each of them!
With that, I am very excited to share the news… Our company has changed its corporate and product names to Creatio!
The new name reflects our strong belief that everyone will become a developer, able to automate ideas and create custom solutions in minutes. We call these solutions “creatios.”
We have rolled out the Creatio renaming on October 30, 2019. I hope you’ll enjoy a recording of an online launch event at creatio.com/new-watch
While our name is changing, the strategy, products, our team and commitment to empowering our users with the best low-code / no-code BPM platform and sophisticated CRM products remain the same. The new name only reinforces our vision of creating a world where any business idea can be automated in minutes.
Please visit our FAQ page for more information on the renaming process. As always, I'd appreciate your feedback and I'm happy to answer any questions.
CEO and Managing Partner