Last week, bpm’online announced that it has been named a ‘Strong Performers’ in the recent The Forrester Wave™: CRM Suites for Midsize Organizations, Q1 2015 evaluation. Furthermore, the report notes that bpm’online received the highest score for the current offering among Strong Performers. Forrester Wave™ reports provide comparisons of vendors’ products and services. This interactive tool helps companies to optimize vendor selection with a detailed analysis of products and services based on Forrester’s transparent, fully accessible criteria. In the Forrester Wave evaluation of customer relationship management (CRM) suites for midsize organizations, Forrester identified the 10 most significant CRM suites solutions, and researched, analyzed, and scored them. The report details Forrester’s findings on how well each of the vendors fulfills criteria and where it stands in relation to other vendor solutions in order to help application development and delivery (AD&D) professionals supporting CRM operations to select the right partner for their customer engagement initiatives. Forrester evaluated each vendor against 95 criteria, categorized into the following three areas: current offering, strategy and market presence. The evaluation of the current offering of the CRM vendors was performed, based on the strength of their current product offering across a spectrum of CRM capabilities including sales force automation, marketing automation, customer service, field service, eCommerce, business intelligence, customer data management, technology, and architecture. Bpm’online received the highest overall score in the Current Offering category among the Strong Performers. As quoted in the report, “bpm'online has sound sales, marketing, and customer service capabilities delivered via an engaging UI. These capabilities are infused with very strong process management to standardize guided selling and customer service workflows. Predictive decisioning optimizes product offers, next best steps for marketing campaigns, opportunity management, and customer service processes. The solution has strong reporting and sound analytics and customer data management capabilities.” Besides providing vendor evaluations, Forrester also delivers a valuable insight on the current state of the CRM market landscape, as well as identifies some of the future trends. To read more, please download a complimentary copy of the Forrester Wave™: CRM Suites For Midsize Organizations, Q1 2015.
