In the recent years, the CRM market has seen big changes. In the last five years alone, the market for enterprise organizations has consolidated while many new point solution vendors have claimed its place in the CRM space. With new technologies delivered via modern interfaces and strategies aimed at answering specific business needs such as lead generation management, sales performance optimization and omnichannel customer experience, the offerings have gotten more precise and sophisticated. The variety of products can be overwhelming even to the industry experts, leave alone business owners that are looking to make the smartest buying decision possible. So, with this massive volume of information to digest and the variety of CRM capabilities available from vendor solutions, how do you choose what CRM best suits your needs? If you are looking for a the most suitable CEC solution provider, Gartner Magic Quadrant for the CRM Customer Engagement Center (CEC) is an invaluable tool that helps companies to make the best CRM-buying decision possible. Gartner recently released the 2015 Magic Quadrant for the CRM Customer Engagement Center. According to Gartner, “A Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market's competitors. By applying a graphical treatment and a uniform set of evaluation criteria, a Magic Quadrant helps you quickly ascertain how well technology providers are executing their stated visions and how well they are performing against Gartner's market view”. What kind of information could be derived from the Gartner’s interpretation of their research findings? Companies that have made it into the quadrant demonstrated a defining vision in the CRM space and provided a wide range of functionality across a variety of geographies and verticals. The report provides the overall market evaluation and vendor analysis providing business owners with the insights for selecting an initial vendor based on their organization requirements as well as an understanding of the opportunities and challenges that executives experience when building and deploying customer relationship management systems. Read our key takeaways from the Gartner Magic Quadrant for the CRM Customer Engagement Center, 2015 to get a valuable insight from one of the most respectful research agency.
