-
Products
Low-code platform
-
Studio
Effortlessly build custom solutions
and processes using low-code tools -
Portal
Collaborate with clients, partners
and employees on a low-code platform -
Business apps
Out-of-the-box solutions to extend
platform functionality
CRM -
Studio
-
Services
Support
-
Technical support
Get expert help and guidence for the best
experience with the platform -
Customer success management
Perceive rock-star customer service
with a dedicated success manager -
Implementation and consulting
Get pro advisory and integration support
from industry gurus
Resources-
Self-service portal
Get answers to your requests with
a comprehensive knowledge base -
Documentation
Explore limitless platform capabilities
with detailed documentation -
Community
Connect with peers and share
your expertise
Academy-
Trainings
Creatio knowledge hub: e-learning,
guided learning and corporate training -
Certification
Get accreditation for your
knowledge and professional skills
-
Technical support
-
Industries
Industry solutions
- Customers
-
Partners
Creatio partner ecosystem
-
Partner benefits
Award-winning partner program
with up to 50% partner margins -
Become a partner
Grow your business with a leading
Low-code BPM and CRM vendor
-
Partner catalog
Global community of 600+ partners
from all around the world -
Partner services
Integration and advisory services
from leading technology companies
-
Success portal
Single portal to manage
your marketing and sales -
Marketplace
Ready-to-use apps and vertical solutions
to extend platform functionality
-
Partner benefits
- Insights
-
About
Company
-
About
Key facts about Creatio, our customers,
partners and products -
Recognition
Product and corporate awards
and recognition -
Contacts
Company offices and contact
information
-
Our story
How we build the world where
everyone can become a developer -
Our values
Values that shape the way we do
business -
Careers
Become a part of our team to help more
businesses around the world accelerate
News & Events-
News
Recent updates on product development, news
on the Creatio partner and customer community -
Accelerate global
Worldwide 24-hour livestream conference
for IT and digital leaders -
Digital events
Digital events on how to navigate through change
and transform your business using low-code
-
About
CRM evolution 2012 chronicles
The biggest non-vendor CRM event is going full steam ahead, and it’s time to share some observations about how it is going.
As it was mentioned in a synopsis to one of our sessions, the concept of business process management (BPM) isn’t new, but its role and potential for supporting sales, marketing, and service have skyrocketed in the past few years. Since BPMonline is driven by an idea of merging process management into CRM, we were curious if this idea resonates in the minds of CRM influencers.
Except of our sessions, there were two more sessions about process management in CRM. The first one is from FedEx. They shared their experience in how to increase sales and marketing effectiveness through an improved customer engagement process. According to J. Paul Kelly III, Executive Solutions Manager, Sales Solutions at FedEx Services, “Streamlining sales processes can have a significant impact on the bottom line—especially for large enterprises.”
The second process-centric session was from guru of BPM, William Band, VP & Principal Analyst at Forrester Research. In his session he defined four key strategies for moving to process-centric CRM. He expressed his opinion about BPM+CRM in his recent blog: “Processes that touch customers and suffer from inefficiency and disconnects include: customer onboarding, order administration, loan processing, incident management, customer service, and investigations. As a result, solutions with a strong BPM backbone are attracting increased attention from organizations seeking to better manage fragmented customer interaction processes.”
BTW, all sessions related to BPM caused a lot of attention, so it was not surprising that our solution was in the limelight. We have heard over and over again from people who came to our booth that their companies suffer from lack of automated processes that would tie together main business pillars – sales, marketing and sales.
Conclusion? Not only opinion leaders or CXO-level people underline the importance of process management initiatives, but typical users demand for automated processes. For us, these few days are full of eloquent arguments for the fact, that BPM+CRM approach is a new bold trend in a CRM world.
You might also like

- Low-Code
Creatio
January 14, 2021

- Leadership
As the holidays are fast approaching, Creatio is continuing its yearly tradition of g
December 03, 2020

- CRM
In 2020, it is more important than ever for businesses to think strategically about their t
August 04, 2020