named a in the Gartner's
Magic Quadrant for
- Low-code platform
Martech: a facilitator of effective marketing
In the era of the digitally empowered customers, marketers are becoming highly dependent on digital tools to collect customer data and reach demand generation excellence. Merging marketing and technology becomes a key catalyst for gaining a competitive advantage and enabling marketers to deliver more personalized content to the right customers for the highest ROMI.
According to recent research conducted by IDC, the worldwide spend on marketing software is estimated to grow by nearly 50% to $32.3 billion by 2018. In addition, the Harvard Business Review states 67% of marketing departments plan to increase their spending on technology-related activities over the next two years.
The diversity of martech to meet your specific marketing needs
Marketers focus on the marketing technologies that help them to manage the execution and orchestration of marketing operations based on what customers do across all stages of the customer life cycle. Marketing tech platforms integrated with a sophisticated CRM system provide visibility and actionable analytics around the complete customer journey, and allow marketers to target the right audience at the right time and place with the most relevant content.
For this reason, it is extremely important to select the marketing technology that is the best-fit as it enables marketing pros to meet business goals and strengthen relationships with their customers. The martech market includes approximately 3,500 marketing technology solutions. As a result, marketers are more perplexed than ever over what tools to incorporate and how to organize internally around technology in order to deliver meaningful results.
Martech powered by CRM
Tech-conscious CMOs understand that the technology they decide upon has a direct impact on the type of relationship an organization will have with customers. Therefore, marketing leaders should incorporate the right mix of technology solutions to complete the puzzle and ensuring that they keep the customer at the center of the entire marketing strategy. For this reason, we have dedicated an entire eBook to marketing technology and how harnessing the right martech can help marketing professionals generate higher-quality leads and achieve positive ROMI.
CEO and Managing Partner Creatio
The last 17 years have been an incredible journey for our team at bpm’online. When we started the company, it was just a handful of young graduates with big dreams, ready to work hard to achieve them.
Over the years, we have experienced lots of ups and downs of growing and running a business. However, there has always been one thing that inspired us: the powerful, unique solutions created on the bpm’online platform by our community of partners and customers, many of whom I am proud to call friends.
Our customers and partners use bpm’online platform and CRM solutions to bring business ideas to life through automation. Solutions that they create reflect unique differentiation of their companies, these solutions are their own creations. It is in the DNA of our customers and partners to generate ideas, create, and to change the status quo. And we’re thrilled to honor and support the creators in each of them!
With that, I am very excited to share the news… Our company has changed its corporate and product names to Creatio!
The new name reflects our strong belief that everyone will become a developer, able to automate ideas and create custom solutions in minutes. We call these solutions “creatios.”
We have rolled out the Creatio renaming on October 30, 2019. I hope you’ll enjoy a recording of an online launch event at creatio.com/new-watch
While our name is changing, the strategy, products, our team and commitment to empowering our users with the best low-code / no-code BPM platform and sophisticated CRM products remain the same. The new name only reinforces our vision of creating a world where any business idea can be automated in minutes.
Please visit our FAQ page for more information on the renaming process. As always, I'd appreciate your feedback and I'm happy to answer any questions.
CEO and Managing Partner