- Low-code platform
Sales and marketing departments operating in siloes are a huge obstacle that prevent many organizations from achieving their strategic goals. According to a recent study, companies that aligned sales and marketing generated 208% more revenue from their marketing efforts. At the same time, when alignment doesn’t happen, about 75% of companies eventually drop leads that aren’t ready to make an immediate purchasing decision.
Connecting marketing, sales and service efforts into a unified machine helps to prevent sales pipeline leakage and enables organizations to develop quality relationships with existing and prospective clients. Furthermore, the alignment of sales and marketing impacts revenue growth up to 3 times. Hence, connecting the dots between marketing, sales and service departments brings significant benefits for organizations.
Joining forces to achieve better results
By shrinking the gap between marketing, sales and service, organizations are able to increase the reach and effectiveness of their marketing programs, draw in new customers as well as retain and enhance existing relationships improving customer loyalty and satisfaction.
Lead management as a constant strategic initiative
When aligned, proper lead nurturing provides short sales cycles, higher conversion rates and more revenue per deal. As the research shows, more than 80% of marketing leads never convert into sales due to lack of lead nurturing. The lead who is not ready to buy now (but expresses an interest) may just choose another vendor if you don’t keep them engaged with personalized communication.
Streamlined data sharing between sales and service
Sales reps collect a history of communications, quotes, and orders associated with each customer. When aligned, this information gives service agents a better picture of the customer’s needs and allows them to provide a seamless personalized customer experience. The synergy between sales and service improves service level, increases referral activity and results in greater customer retention.
Customer loyalty from exceptional and seamless customer experiences
In addition, the synergy between service and marketing departments ensures better understanding of customer needs and preferences. Moreover, they both play an integral role throughout the entire route from acquisition to loyalty. Knowing what customers have been experiencing and where they are in their journey is a key part of establishing trust, for which both marketing and service are responsible.
Marketing, sales, and service on one platform
Greater connection between marketing, sales and service increases ROI by allowing organizationі to track customers and ensure that their needs are being met by the right department at the right time.
We have dedicated an entire eBook to provide you with valuable recommendations on how to ensure organizational growth in 2017 by blending key business processes into a single driving machine.
CEO and Managing Partner Creatio
The last 17 years have been an incredible journey for our team at bpm’online. When we started the company, it was just a handful of young graduates with big dreams, ready to work hard to achieve them.
Over the years, we have experienced lots of ups and downs of growing and running a business. However, there has always been one thing that inspired us: the powerful, unique solutions created on the bpm’online platform by our community of partners and customers, many of whom I am proud to call friends.
Our customers and partners use bpm’online platform and CRM solutions to bring business ideas to life through automation. Solutions that they create reflect unique differentiation of their companies, these solutions are their own creations. It is in the DNA of our customers and partners to generate ideas, create, and to change the status quo. And we’re thrilled to honor and support the creators in each of them!
With that, I am very excited to share the news… Our company has changed its corporate and product names to Creatio!
The new name reflects our strong belief that everyone will become a developer, able to automate ideas and create custom solutions in minutes. We call these solutions “creatios.”
We have rolled out the Creatio renaming on October 30, 2019. I hope you’ll enjoy a recording of an online launch event at creatio.com/new-watch
While our name is changing, the strategy, products, our team and commitment to empowering our users with the best low-code / no-code BPM platform and sophisticated CRM products remain the same. The new name only reinforces our vision of creating a world where any business idea can be automated in minutes.
Please visit our FAQ page for more information on the renaming process. As always, I'd appreciate your feedback and I'm happy to answer any questions.
CEO and Managing Partner