named a in the Gartner's
Magic Quadrant for
- Low-code platform
Economic fluctuations, emerging tech trends, data accessibility and drastic generational shifts have tremendously changed the customers’ behavior, including customers of banks and financial institutions. Today, clients interact with a bank via mobile channel 20 to 30 times per month, while interactions via branch occur only 1 or 2 times per year. Modern customers demand convenient and personalized banking services with a high level of safety, security and digital acceleration.
Even though digital transformation is challenging the very way banks operate, it also offers a significant opportunity for banks in the future.
Forward-thinking banks strive to offer dynamic customer experiences and meet customers where they want to be met providing them with the banking services across various channels. Turkish Garanti bank, for instance, introduced iGaranti payment system, a digital service that employs deep social integration and lets users send payments to Facebook friends or to contacts in their cell phones.
To gain competitive advantage and stay at the top of game in ever-changing environment progressive banks deliver their services according to the new consumption patterns of their clients. The study show that the proximity of the bank branch is no longer the most important factor when selecting bank. Moreover, customers are 4.5 times more likely to choose a bank with a good digital banking platform that one with the branches nearby. Consumer seek to be offered a technology that will simplify all their in-branch operations. Thus, experience of bank’s customers is determined largely by the online services a bank provides rather than a branch proximity. Bank customers want to be involved in the process of service delivery and 52% of customers expect proactive product recommendations from their bank. For this reason, 61% of bankers consider a customer-centric business model to be very important.
Disruptive technology accelerates the digital transformation in financial services, while traditional banks fail to keep up. What do banks need to do to change the bank’s structure and traditional culture to regain customers’ trust and bolster productivity? We have dedicated an entire eBook to this question studying new market trends and how a bank can get prepared for the digital future by leveraging innovative process-driven technologies to propel changes and meet the expectations of digitally native customers.
CEO and Managing Partner Creatio
The last 17 years have been an incredible journey for our team at bpm’online. When we started the company, it was just a handful of young graduates with big dreams, ready to work hard to achieve them.
Over the years, we have experienced lots of ups and downs of growing and running a business. However, there has always been one thing that inspired us: the powerful, unique solutions created on the bpm’online platform by our community of partners and customers, many of whom I am proud to call friends.
Our customers and partners use bpm’online platform and CRM solutions to bring business ideas to life through automation. Solutions that they create reflect unique differentiation of their companies, these solutions are their own creations. It is in the DNA of our customers and partners to generate ideas, create, and to change the status quo. And we’re thrilled to honor and support the creators in each of them!
With that, I am very excited to share the news… Our company has changed its corporate and product names to Creatio!
The new name reflects our strong belief that everyone will become a developer, able to automate ideas and create custom solutions in minutes. We call these solutions “creatios.”
We have rolled out the Creatio renaming on October 30, 2019. I hope you’ll enjoy a recording of an online launch event at creatio.com/new-watch
While our name is changing, the strategy, products, our team and commitment to empowering our users with the best low-code / no-code BPM platform and sophisticated CRM products remain the same. The new name only reinforces our vision of creating a world where any business idea can be automated in minutes.
Please visit our FAQ page for more information on the renaming process. As always, I'd appreciate your feedback and I'm happy to answer any questions.
CEO and Managing Partner