named a in the Gartner's
Magic Quadrant for
- Low-code platform
Selecting a CRM system that perfectly fits your business is a significant step for every organization. No surprise it is a complicated task, which requires the right approach; if done right it will bring win-win results for both your customers and your staff.
There are many questions to ask when starting a new CRM initiative: Why you need a CRM system? What KPI’s are important for you and what ROI you are anticipating? Defining vision, strategic goals and objectives will help in gaining understanding of how the system will support the key objectives that the company wants to successfully implement. Deliberate consideration will bring the solution that meets specific business needs of your organization. It will indemnify the risk of employing sophisticated system with a comprehensive set of useless tools.
In the CRM market, more does not mean better. Sometimes it is even worse. Evaluate the functionalities and capabilities of different CRM systems available on the market and define what is important specifically for your organization. Studies show that 43% of companies do not use their CRM potential to its max; ironically it may sound but another 40% of companies switch to a new CRM because of its limited functionality.
In our CRM Buyer’s Guide we’ve outlined a step-by-step process on choosing the right CRM. Download this guide to learn essential checkpoints, crucial steps, possible pitfalls and solutions that can help you avoid costly mistakes and achieve the best outcome of your CRM initiative.
CEO and Managing Partner Creatio
The last 17 years have been an incredible journey for our team at bpm’online. When we started the company, it was just a handful of young graduates with big dreams, ready to work hard to achieve them.
Over the years, we have experienced lots of ups and downs of growing and running a business. However, there has always been one thing that inspired us: the powerful, unique solutions created on the bpm’online platform by our community of partners and customers, many of whom I am proud to call friends.
Our customers and partners use bpm’online platform and CRM solutions to bring business ideas to life through automation. Solutions that they create reflect unique differentiation of their companies, these solutions are their own creations. It is in the DNA of our customers and partners to generate ideas, create, and to change the status quo. And we’re thrilled to honor and support the creators in each of them!
With that, I am very excited to share the news… Our company has changed its corporate and product names to Creatio!
The new name reflects our strong belief that everyone will become a developer, able to automate ideas and create custom solutions in minutes. We call these solutions “creatios.”
We have rolled out the Creatio renaming on October 30, 2019. I hope you’ll enjoy a recording of an online launch event at creatio.com/new-watch
While our name is changing, the strategy, products, our team and commitment to empowering our users with the best low-code / no-code BPM platform and sophisticated CRM products remain the same. The new name only reinforces our vision of creating a world where any business idea can be automated in minutes.
Please visit our FAQ page for more information on the renaming process. As always, I'd appreciate your feedback and I'm happy to answer any questions.
CEO and Managing Partner