Dr. Ja-Naé Duane — behavioral scientist, innovator, and author of Super Shifts — believes the age of artificial intelligence requires an entirely new mindset. In a world where intelligent systems collaborate with people to drive progress, success depends not on following old rules, but on reimagining them.
At Creatio’s recent Agentic Automation event, Dr. Duane shared her perspective on how AI is reshaping leadership, success, and collaboration in today’s digital economy. She describes a future where humans and AI systems co-create outcomes — each amplifying the other’s strengths.
Watch the highlight below to explore how organizations can find the right balance between augmentation and automation, redefine the role of leadership, and prepare for a future powered by intelligent collaboration.
Dr. Duane’s perspective captures the essence of what makes this new era so transformative: AI is no longer a tool — it’s a collaborator.
Her vision of humans and intelligent systems working side by side reflects a growing reality across industries, in which businesses are shifting from automation to AI-driven collaboration that unlocks creativity, agility, and entirely new opportunities.
This transformation is already happening: according to Creatio’s 2025 Global Survey Report, 84% of business and technology leaders believe AI agents will reimagine how people work, rather than replace them. The organizations leading this change are the ones learning to orchestrate both human and AI potential in harmony.
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Key Takeaways to Help Businesses Win in the Age of AI
#1. Human + AI Collaboration is the Real Driver of Growth
AI is rapidly becoming an integral part of how businesses operate, embedded in daily workflows and strategic decision-making. Rather than replacing people, AI-native systems expand human capability, helping organizations achieve goals and uncover opportunities that neither humans nor machines could reach alone.
Just as Dr. Duane describes, today’s AI agents act like digital teammates: they can execute, explore, negotiate, and uncover new business opportunities — while keeping humans in the loop as orchestrators of the process. This new alliance allows companies to amplify human potential and redefine how value is created.
#2. AI Fluency Is the New Core Competency
Every era of transformation introduces a new kind of literacy that defines success. In the AI economy, that literacy is fluency with AI systems.
True adoption doesn’t begin with building AI algorithms,it starts with awareness. Teams that learn how to collaborate with AI turn frustration into fluency, ideas into prototypes, and data into meaningful insight.
For leaders, this shift becomes a call for a culture of intelligent experimentation. AI must become a space where teams are encouraged to test, learn, and adapt continuously. When AI is integrated into strategy — not as a project but as a mindset — it drives faster innovation, smarter decisions, and lasting business growth.
“The leader today is really not the one who has all the answers, but the one who can ask better questions and be willing to pivot — while keeping that vision constantly top of mind.”
— Dr. Ja-Naé Duane, behavioral scientist, innovator, and author of Super Shifts
#3. Redefining Customer Relationships with AI-native CRMs
In the new AI era, businesses can no longer rely on traditional CRM systems that simply record customer interactions. To stay competitive, they are adopting AI-native CRMs — platforms that combine intelligent tools and role-specific agents to help teams deliver faster, more personalized, and context-aware customer experiences.
AI-powered CRMs enable organizations to collect and analyze vast amounts of data in real time to better understand customer intent, context, and behavior. These data-driven insights allow businesses to personalize engagement and turn every touchpoint into an opportunity for connection and growth.
Modern CRM systems integrate generative, predictive, and agentic AI to redefine and improve the key business processes. For instance, CRM agents can identify cross-sell and upsell opportunities, automate marketing content creation, summarize customer interactions, and draft personalized responses with contextual precision. Beyond these capabilities, organizations can design custom agents tailored to specific roles, workflows, or industries, extending the impact of AI across the entire customer lifecycle.
For organizations, the best time to adopt AI-native CRMs is now. This shift doesn’t require reinventing the entire customer strategy; it starts with identifying where AI agents can already add value within existing workflows. Whether in sales, service, or operations, early adoption and experimentation lay the foundation for a future where humans and AI agents work side by side to deliver seamless, adaptive experiences.
By starting small and scaling with intent, businesses can turn automation into AI-driven differentiation that positions them to lead as the AI economy matures.
Final Thoughts
The organizations that thrive in the age of AI will be those that combine human creativity with AI-driven intelligence to unlock new forms of value.
Watch the full recording of “Agentic Automation: The Age of AI Twin” event to explore how intelligent automation is reshaping CRM, workflows, and the way people interact with AI solutions in their daily work.
