Creatio is a global vendor of one platform to automate industry workflows and CRM with no-code and a maximum degree of freedom. With a global team of 700+ dedicated professionals, 700+ partners and thousands of customers, Creatio operates in 100+ countries worldwide. The company has been highly recognized by key industry analysts, being included in seven Forrester Waves and five Gartner Magic Quadrants and recognized as a Leader in two of them.
We are aggressively expanding our Americas based team which is headquartered in Boston, MA.
Position Overview:
The Senior Sales Development Representative at Creatio is responsible for identifying and nurturing leads, prospecting for new opportunities, and setting the stage for strong client relationships in the low-code automation and CRM market. This role is critical in supporting Creatio’s sales pipeline by qualifying leads, collaborating closely with the sales team, and acting as a bridge between marketing initiatives and revenue generation.
Key Responsibilities:
- Lead Generation & Prospecting: Proactively engage with prospective clients, identify and qualify sales opportunities, and generate interest in Creatio’s products.
- Market Research & Intelligence: Understand the competitive landscape, identify target industry segments, and stay informed of industry trends in CRM and low-code automation.
- Collaboration with Sales & Marketing: Partner with sales executives to strategize on lead quality and conversion, ensuring a seamless hand-off for qualified opportunities.
- Pipeline Management: Maintain accurate records of activities in the CRM, manage lead and account data, and monitor progress against sales metrics.
- Outbound Campaigns: Develop personalized email, phone, and LinkedIn outreach to effectively engage prospects and build a strong pipeline.
- Performance Optimization: Continuously refine outreach techniques and adopt best practices to enhance prospecting success.
Required Experience:
- Industry Knowledge: 1-3 years in an SDR or related sales role, ideally within B2B SaaS, CRM, or automation software.
- Proven Track Record: Demonstrated success in generating leads, meeting or exceeding KPIs, and helping drive revenue growth.
- CRM and Sales Tools: Proficiency in CRM software and experience with prospecting tools (Sales Navigator, Outreach.io, etc.).
- Understanding of Low-Code & CRM Trends: Familiarity with low-code development and CRM software, with an understanding of how these technologies impact businesses.
Key Skills:
- Communication & Interpersonal Skills: Excellent written and verbal communication skills to effectively engage C-level executives and decision-makers.
- Prospecting Techniques: Skilled in cold calling, email campaigns, and leveraging social media platforms like LinkedIn for prospecting.
- Analytical Mindset: Ability to analyze data, evaluate prospect engagement metrics, and adjust strategies based on insights.
- Time Management & Organizational Skills: Proven ability to handle multiple accounts, leads, and follow-ups simultaneously.
- Strategic Thinking: Ability to understand client needs and pain points, positioning Creatio’s value proposition effectively.
Personal Attributes:
- Customer-Centric Mindset: Empathetic, with a focus on understanding the customer’s perspective and building rapport.
- Self-Motivated & Goal-Oriented: Demonstrates a drive for success, with resilience and an entrepreneurial spirit to pursue and achieve challenging targets.
- Adaptability: Comfortable in a fast-paced, evolving environment, with a positive attitude toward learning and adapting to new tools and approaches.
- Team Player: Strong sense of collaboration and willingness to share insights with the team to improve overall performance.
Educational Background:
- Bachelor’s degree in Business, Marketing, Communications, or a related field.
- Additional certifications in sales methodologies or familiarity with low-code/CRM technologies are a plus.