named a in the Gartner's
Magic Quadrant for
- Low-code platform
Bpm’online, a world-class vendor of process-based cloud software for sales, marketing and service automation, has been highlighted in a recent primary research study entitled ‘Next-generation CRM: All about Business Process Excellence’ by Hypatia Research Group, an industry analyst and technology market research firm.
The study delivers high impact market intelligence, industry benchmarking and best practice on how businesses can benefit from merging business process management (BPM) and customer relationship management (CRM) approaches.
"The goal is to create an aggregated BPM/CRM system, one that allows the input and output of information in a virtuous circle, so that CRM data informs BPM data and vice versa," said Leslie Ament, SVP Research & Principal Analyst at Hypatia Research Group. "The result is a more-intelligent system that gives companies the ability to enhance one of the key competitive differentiators: the customer experience. Being smarter about customers not only increases customer engagement, but it has the potential to increase revenues from customers delighted with the service they’ve received."
This independent report highlights bpm’online as one of a handful of vendors whose software combines both CRM and intelligence-driven BPM, transforming static customer data into actionable customer insight. The core value of bpm’online products is out-of-the-box processes (pre-built referenced business processes in bpm’online applications) that make it easy for companies to jump start using the CRM system and bring industry best practices to their work.
To better illustrate the value of process-driven CRM solutions the report includes a case study of one of the world’s leading supplier of networking products that chose bpm'online to create its new customer service system. By properly automating vital service operations the company saw an immediate improvement in customer service and managed to respond to triple the number of customer requests without extending their support team. An integrated bpm’online system that incorporates both CRM and BPM capabilities enabled the company to deliver an outstanding experience to their customers.
CEO and Managing Partner Creatio
The last 17 years have been an incredible journey for our team at bpm’online. When we started the company, it was just a handful of young graduates with big dreams, ready to work hard to achieve them.
Over the years, we have experienced lots of ups and downs of growing and running a business. However, there has always been one thing that inspired us: the powerful, unique solutions created on the bpm’online platform by our community of partners and customers, many of whom I am proud to call friends.
Our customers and partners use bpm’online platform and CRM solutions to bring business ideas to life through automation. Solutions that they create reflect unique differentiation of their companies, these solutions are their own creations. It is in the DNA of our customers and partners to generate ideas, create, and to change the status quo. And we’re thrilled to honor and support the creators in each of them!
With that, I am very excited to share the news… Our company has changed its corporate and product names to Creatio!
The new name reflects our strong belief that everyone will become a developer, able to automate ideas and create custom solutions in minutes. We call these solutions “creatios.”
We have rolled out the Creatio renaming on October 30, 2019. I hope you’ll enjoy a recording of an online launch event at creatio.com/new-watch
While our name is changing, the strategy, products, our team and commitment to empowering our users with the best low-code / no-code BPM platform and sophisticated CRM products remain the same. The new name only reinforces our vision of creating a world where any business idea can be automated in minutes.
Please visit our FAQ page for more information on the renaming process. As always, I'd appreciate your feedback and I'm happy to answer any questions.
CEO and Managing Partner