named a in the Gartner's
Magic Quadrant for
- Low-code platform
Bpm’online, a premium vendor of process-driven cloud based software for marketing, sales and service automation, introduces the updated 7.5 version of bpm’online marketing - a holistic multichannel marketing automation software platform. The system provides extended tools for building personalized communication strategies based on customer needs and preferences.
The heart of the campaign management functionality is the simple to use yet highly capable visual campaign designer. Plan the sequence of steps in a campaign and define rules for transition between the steps, indicate a target audience and define criteria to measure goals – and your campaign is ready to be launched! The system will automate the communication process with each customer, guiding your target audience step-by-step towards the goal. In real time, you can track the audience reached, the number of new leads and changes in customer preferences.
By keeping track of all customer activities, you will be able to analyze their behavior patterns, get detailed information about their preferences and approach their needs in the most efficient way until they become ‘sales-ready’. Bpm’online marketing provides all the necessary tools to keep the most complete and up-to-date information about each customer, including statistics on their activity on your website, and the history of all orders. Using UTM tracking codes enables marketing specialists to get to know sources of each visit to the website, estimate various campaigns’ efficiency. All this data gives marketers great tools for segmenting customer database taking into account customer needs and preferences, as well as choosing the best time and channel for further communications.
The updated version of the bpm’online marketing application inherits all the benefits and innovations of bpm’online 7.5 platform, not only providing new capabilities to end users, but also significantly facilitating the work of business analysts and system administrators.
Companies can take advantage of the 14-day trial for an unlimited number of users to get familiar with the product completely free of charge. Upon completion of the 14-day free trial period users can prolong their subscription to bpm’online marketing and continue working with their data and settings.
CEO and Managing Partner Creatio
The last 17 years have been an incredible journey for our team at bpm’online. When we started the company, it was just a handful of young graduates with big dreams, ready to work hard to achieve them.
Over the years, we have experienced lots of ups and downs of growing and running a business. However, there has always been one thing that inspired us: the powerful, unique solutions created on the bpm’online platform by our community of partners and customers, many of whom I am proud to call friends.
Our customers and partners use bpm’online platform and CRM solutions to bring business ideas to life through automation. Solutions that they create reflect unique differentiation of their companies, these solutions are their own creations. It is in the DNA of our customers and partners to generate ideas, create, and to change the status quo. And we’re thrilled to honor and support the creators in each of them!
With that, I am very excited to share the news… Our company has changed its corporate and product names to Creatio!
The new name reflects our strong belief that everyone will become a developer, able to automate ideas and create custom solutions in minutes. We call these solutions “creatios.”
We have rolled out the Creatio renaming on October 30, 2019. I hope you’ll enjoy a recording of an online launch event at creatio.com/new-watch
While our name is changing, the strategy, products, our team and commitment to empowering our users with the best low-code / no-code BPM platform and sophisticated CRM products remain the same. The new name only reinforces our vision of creating a world where any business idea can be automated in minutes.
Please visit our FAQ page for more information on the renaming process. As always, I'd appreciate your feedback and I'm happy to answer any questions.
CEO and Managing Partner