named a in the Gartner's
Magic Quadrant for
- Low-code platform
Boston, MA, November 20, 2015 - Bpm’online, whose process-driven CRM software for marketing, sales and service automation helps over 6,000 organizations win more customers, today announced a major update of its flagship products. With businesses today looking for CRM technology that provides easy access to essential data through the cloud, mobile devices, and a unified user interface (1), the new bpm’online version 7.7 provides users with the agility to modify their business processes on the fly, while creating an environment where all critical information is immediately available at their fingertips.
With the latest version 7.7, bpm’online introduces a new business process management (BPM) engine, which supports runtime processes evolution – modification of the process while in the middle of the action. Users gain unprecedented agility - no interruptions to their work when a process needs to be updated. This helps with process modification and testing in response to the immediate needs of the business – on the fly and in the cloud.
The completely updated UI and UX of bpm’online’s mobile application bring new flexibility and access to the users with a set of quick keys, one touch record creation and simplified data editing.
“By launching bpm’online 7.7, we are offering a new level of agility and usability to better serve our ever-growing portfolio of global customers,” said Katherine Kostereva, Managing Partner at bpm’online. “With the release of this new version of bpm’online we’ve taken the next step in the evolution of our entire product line, making it easier for our customers to employ bpm’online as their engine for customer engagement across the entire enterprise.”
Bpm’online 7.7 includes a wide variety of new updates to the platform, as well as the entire product line that extends the functionality of the solution to serve as the central hub for customer data across a broad array of key business processes: marketing, sales and service.
Bpm’online marketing: personalized communications with each customer
Bpm’online marketing offers new features to manage leads and nurture prospects. New tools for website events tracking help to monitor unknown leads. Extended mechanics of trigger campaigns will help to motivate customers to proceed with a purchase. In addition, updated lead qualification and deduplication mechanisms enable marketers to work with the most accurate database of prospects to make the most of the leads generated.
Bpm’online sales: new tools for B2C businesses to manage sales and close more deals faster
An updated version of bpm’online sales offers enhanced functionality for B2C sales. Capabilities for creating an opportunity based on a contact without the need to indicate an account and extended tools for linking leads to orders help companies close more deals without losing a single opportunity.
Bpm’online service: powerful omnichannel support
Bpm’online service 7.7 offers new features designed to improve customer service and grow loyalty. The new release expands opportunities for omnichannel communication management, and helps users handle customer requests quickly and easily. Users can access a holistic case profile, which contains complete case data, entire case history as well as the history of communications with a customer across multiple channels. Optimized out-of-the-box case management process will simplify the work of the service agents. Supervisors will now also benefit from extended supervisor workplace capabilities designed to better coordinate the agents’ work and a large flow of high-priority tasks.
Bpm’online platform: a new level of agility and usability
With the new release bpm’online offers enhanced tools for data import, updated email synchronization, as well as simplified synchronization of the user’s MS Exchange or Gmail contacts and calendar to instantly start working with CRM and obtain a 360-degree customer view. Bpm’online’s new release is designed to become users’ biggest time saver, as it comes with a comprehensive set of user-friendly tools, such as: a unified notification center, updated user hints, pop-up summaries, and many more.
These unparalleled capabilities ensure a new level of agility highlighting a rich array of features that make bpm’online the system of choice for empowering users across the organization.
(1) Destination CRM
CEO and Managing Partner Creatio
The last 17 years have been an incredible journey for our team at bpm’online. When we started the company, it was just a handful of young graduates with big dreams, ready to work hard to achieve them.
Over the years, we have experienced lots of ups and downs of growing and running a business. However, there has always been one thing that inspired us: the powerful, unique solutions created on the bpm’online platform by our community of partners and customers, many of whom I am proud to call friends.
Our customers and partners use bpm’online platform and CRM solutions to bring business ideas to life through automation. Solutions that they create reflect unique differentiation of their companies, these solutions are their own creations. It is in the DNA of our customers and partners to generate ideas, create, and to change the status quo. And we’re thrilled to honor and support the creators in each of them!
With that, I am very excited to share the news… Our company has changed its corporate and product names to Creatio!
The new name reflects our strong belief that everyone will become a developer, able to automate ideas and create custom solutions in minutes. We call these solutions “creatios.”
We have rolled out the Creatio renaming on October 30, 2019. I hope you’ll enjoy a recording of an online launch event at creatio.com/new-watch
While our name is changing, the strategy, products, our team and commitment to empowering our users with the best low-code / no-code BPM platform and sophisticated CRM products remain the same. The new name only reinforces our vision of creating a world where any business idea can be automated in minutes.
Please visit our FAQ page for more information on the renaming process. As always, I'd appreciate your feedback and I'm happy to answer any questions.
CEO and Managing Partner