Bpm’online recognized in five use cases in the 2019 Critical Capabilities for Sales Force Automation Report

Critical Capabilities 2019

Bpm'online, a global business software company leading in the space of low-code, process automation and CRM, is proud to announce Gartner, Inc., the world’s leading research and advisory company, has recognized bpm’online in five use cases in the 2019 Critical Capabilities for Sales Force Automation1 report. 

Bpm’online received the highest score – 4.12 out of 5 – for the Short-Cycle B2B Sales and the second highest scores for three other Use Cases: Long-Cycle B2B Sales (4.10 out of 5), Long-Cycle B2C Sales (4.06 out of 5) and Short-Cycle B2C Sales Use Case (4.12 out of 5). Additionally, bpm’online received the third highest score for the Indirect/Relationship Sales Use Case (4.12 out of 5).

The report evaluates 19 sales force automation vendors. According to Gartner, “this document summarizes Gartner’s research on the functional capabilities and differences among the vendors in the companion ‘Magic Quadrant for Sales Force Automation.’ It also contextualizes the capabilities, aligning each vendor’s capabilities against the five most-common selling use cases: B2B long-cycle sales, B2B short-cycle sales, B2C long-cycle sales, B2C short-cycle sales, Indirect/relationship sales.”

The evaluated product, bpm’online sales, equips thousands of organizations with advanced tools to drive efficient sales processes and accelerate the complete sales cycle - from lead to repeat sales. It is reinforced by an intelligent low-code platform, which allows users with no technical skills to swiftly design, execute and optimize sales processes. Bpm’online sales also provides organizations with out-of-the-box best practice processes that guide sales representatives through the best steps to achieve the desired business outcomes faster.

“To us, it’s an honor to receive one of the highest use case scores in Gartner’s 2019 Critical Capabilities for SFA, in addition to being named a Leader in the Magic Quadrant for Sales Force Automation2,” said Katherine Kostereva, CEO and Managing Partner at bpm’online. We believe being recognized in this Gartner Critical Capabilities Report stands as the very best recognition of our dedication to helping businesses grow through automation. Be it mid-size or enterprise-level business, whether you need a solution to accelerate long-cycle B2B, short-cycle B2B, long-cycle B2C, short-cycle B2C or indirect/relationship sales, bpm’online strives to get all cases covered and offer top-notch tools for business needs,” she adds.

Learn more about bpm’online sales>>>

Gartner subscribers may access the report on Gartner.com

  1.  Gartner, Critical Capabilities for Sales Force Automation, Theodore Travis, Ilona Hansen, Melissa Hilbert, Adnan Zijadic, 26 June 2019
  2. Gartner, Magic Quadrant for Sales Force Automation, Theodore Travis, Melissa Hilbert, Adnan Zijadic, Ilona Hansen, 26 June 2019

Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About bpm’online
Bpm'online is a global business software company leading in the space of business process automation and CRM. The company has been highly recognized as a market leader by key industry analysts. Its intelligent platform accelerates sales, marketing, service and operations for thousands of customers and hundreds of partners worldwide. The mission of bpm’online is to help companies ACCELERATE!
For more information, please visit