- Low-code platform
Bpm'online, a global business software company leading in the space of low-code, process automation and CRM, today announced it has been named a Leader in the September 2019 Gartner Magic Quadrant for CRM Lead Management for bpm'online marketing (1).
The report evaluates 15 vendors, defining CRM lead management as “the process of capturing leads, tracking their activities and behavior, qualifying them, giving them constant attention to make them sales-ready, and then passing them on to the sales team.”
Bpm’online marketing is a marketing automation software which helps organizations orchestrate customer journeys and accelerate lead-to-revenue. The product comes with best practice processes for efficient lead management – from demand generation to lead nurturing, to lead scoring, to final hand-off to sales. Its primary task is ensuring companies focus on qualified and sales-ready leads only. Bpm’online marketing can be both used separately or as a part of bpm’online CRM suite – coupled with bpm’online sales and bpm’online service solutions, built on one low-code process management platform. Bpm’online CRM allows for streamlining engagements across the entire customer journey.
“In the fast-paced business environment, marketing professionals expect software to make lead management process easy, though highly efficient. Bpm’online equips businesses with powerful tools, capable of amplifying their marketing efforts and ensuring top-notch customer engagement,” said Katherine Kostereva, CEO and Managing Partner at bpm’online. “This year we were positioned as a Leader in the Gartner Magic Quadrant for CRM Lead Management, and we believe this recognition is a result of our consistent focus on helping companies accelerate,” she adds.
(1) Gartner, Magic Quadrant for CRM Lead Management, Ilona Hansen, Julian Poulter, Noah Elkin, Christy Ferguson, 23 September 2019
Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Bpm'online is a global business software company leading in the space of business process automation and CRM. The company has been highly recognized as a market leader by key industry analysts. Its intelligent platform accelerates sales, marketing, service and operations for thousands of customers and hundreds of partners worldwide. The mission of bpm’online is to help companies ACCELERATE!
For more information, please visit www.bpmonline.com
CEO and Managing Partner Creatio
The last 17 years have been an incredible journey for our team at bpm’online. When we started the company, it was just a handful of young graduates with big dreams, ready to work hard to achieve them.
Over the years, we have experienced lots of ups and downs of growing and running a business. However, there has always been one thing that inspired us: the powerful, unique solutions created on the bpm’online platform by our community of partners and customers, many of whom I am proud to call friends.
Our customers and partners use bpm’online platform and CRM solutions to bring business ideas to life through automation. Solutions that they create reflect unique differentiation of their companies, these solutions are their own creations. It is in the DNA of our customers and partners to generate ideas, create, and to change the status quo. And we’re thrilled to honor and support the creators in each of them!
With that, I am very excited to share the news… Our company has changed its corporate and product names to Creatio!
The new name reflects our strong belief that everyone will become a developer, able to automate ideas and create custom solutions in minutes. We call these solutions “creatios.”
We have rolled out the Creatio renaming on October 30, 2019. I hope you’ll enjoy a recording of an online launch event at creatio.com/new-watch
While our name is changing, the strategy, products, our team and commitment to empowering our users with the best low-code / no-code BPM platform and sophisticated CRM products remain the same. The new name only reinforces our vision of creating a world where any business idea can be automated in minutes.
Please visit our FAQ page for more information on the renaming process. As always, I'd appreciate your feedback and I'm happy to answer any questions.
CEO and Managing Partner