Americar is Reigniting Growth with Creatio’s Agentic Platform
Creatio, a global vendor of an agentic CRM and workflow platform with no-code and AI at its core, today announced that Americar has deployed Creatio to reinvent automotive retail. Latin America’s largest automotive dealer group is accelerating processes, scaling omnichannel engagement, and building the foundation for AI-driven customer experiences.
Americar manages a diversified, multi-brand ecosystem across Chile and Peru. The company represents more than 50 global manufacturers through 250+ branches, covering new and used vehicle sales, financing, auctions, and aftersales services for over 3,500 employees.
Operating at this scale requires a unified, modern platform to support consistent, high-velocity execution across every business unit. With Creatio, Americar was able to unify its customer journey end to end, creating a connected digital ecosystem. Key customer-facing processes across sales, auctions, and service have been accelerated dramatically, reducing response and resolution cycles from long delays to real-time execution.
The impact has been profound. More than 500K workflows now run on Creatio every day, powering faster transactions and smarter engagement across every branch. User adoption has surged, with 1,000+ employees driving over 200% more activity year over year. On the customer side, Americar has captured more than 2 million leads across all channels and cut first-contact service times by 96.5%, processing 50,000+ cases and 25,000 transactions in the past year alone.
“Creatio was a perfect fit because it enabled us to design and implement complex processes quickly, ensure easy adoption across our operations, and integrate with multiple systems. The results speak for themselves: millions of workflows run daily, service is nearly 100% faster, and our people are more engaged than ever. Looking ahead, our priority is to extend these gains with AI-driven engagement, where conversational assistants will transform the way we interact with customers while Creatio orchestrates the processes behind the scenes,” said Fernando Galaz, CIO, Americar.
Together, these results signal a major step forward for Americar. The company has strengthened its operational core and established a scalable foundation that will support continued performance gains and the strategic adoption of AI across its customer and business workflows.
To find out more about the transformation, follow the link.
About Americar
Americar is one of Latin America’s largest automotive dealer groups, with operations across Chile and Peru. The company represents more than 50 global automotive brands through 250+ branches, employing over 3,500 people. Americar’s ecosystem covers new and used car sales, financing, auctions, and after-sales services, holding an estimated 13% share of total Chile’s car sales.
About Creatio
Creatio is a global vendor of an agentic CRM & workflow platform with no-code and AI at its core. We help organizations automate customer and operational workflows achieving the fastest time-to-value and the highest ROI on the market. Millions of workflows run on Creatio daily, supporting thousands of clients in over 100 countries. Genuine care for our clients and partners is at the heart of our DNA.
