Vodafone Chooses Creatio to Redefine Marketing, Sales and Customer Operations for the AI Era
Creatio, AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, workflows, or scale, today announced that Vodafone IoT, a leading global provider of managed IoT connectivity and services with more than 240 million connections across 180 countries, has selected Creatio to deliver a unified, AI-enabled CRM program purpose-built for the IoT industry.
The program, implemented in partnership with Deloitte, marks a pivotal step in Vodafone IoT’s multi-year business and technology transformation journey, replacing a fragmented landscape of standalone tools with a single, integrated platform spanning the full customer lifecycle: from marketing and sales through quote-to-contract and customer service.
With ambitions to scale and innovate, Vodafone IoT looked to consolidate its commercial operations and reduce reliance on fragmented tools. The organization faced a proliferation of siloed, function-specific applications that limited end-to-end visibility and created inefficiencies through manual handoffs, duplication, and long cycle times. At the same time, a reliance on legacy technology and Vodafone Group tooling was constraining the agility needed to serve a rapidly evolving IoT market.
Creatio was selected to deliver an end-to-end Strategic CRM Program that will unify Vodafone IoT’s marketing, sales, quote-to-contract, and customer service functions on a single platform. The program encompasses IoT-specific CPQ, inventory and product catalog management, customer onboarding, and order fulfillment workflow automation. Key selection criteria included Creatio’s agentic capabilities and embedded AI features, which support rapid delivery through active business stakeholder engagement throughout the development cycle.
Implementation commenced in January 2026, with the first go-live milestone delivered in June 2026 — just five months after program kickoff. This initial release introduces case management for a targeted area of the business and serves as a foundational step toward consolidating Vodafone IoT’s broader customer service function, including the introduction of multilingual, AI-enabled chat capabilities.
“Our ambition is to build a truly unified CRM that gives us the agility, insight, and scalability to serve our global IoT customers at scale. Creatio’s platform is giving us the foundation to do that, with AI embedded from the outset.”
— Sumon Das, Senior Enterprise Architect, Vodafone IoT
Central to the program is Creatio AI — embedded across customer service, sales, and process automation to improve operational efficiency and enhance customer experience in a controlled and pragmatic way. In customer service, it underpins Vodafone IoT’s roadmap to reduce manual handling and improve first-time resolution at global scale. On the commercial side, it drives better pipeline visibility, opportunity insights, and AI-assisted content generation.
“Creatio AI is central to what we’re building — not as an add-on, but as a core capability embedded across our customer service, sales, and automation workflows. Our goal is simple: faster resolutions, smarter commercial decisions, and a platform that scales with us globally.”
— Cecília Pião, Manager Enterprise IT Systems at Vodafone IoT, Vodafone IoT
“Vodafone IoT is exactly the kind of organization we build Creatio for — a global enterprise that needs to move fast, reduce complexity, and put AI to work across the entire customer journey. We’re proud to be part of this transformation.”
— Andy Zambito, Chief Sales Officer, Creatio
Vodafone IoT also recognized Creatio’s responsiveness throughout the engagement. The company’s openness to collaboration and willingness to engage early on key topics were cited as consistently valuable throughout the program journey.
With the first milestone delivered and a clear roadmap ahead, Vodafone IoT and Creatio are building the foundation for a new era of intelligent, connected customer operations — purpose-built for the demands of a global IoT business operating at the intersection of AI and industry.
About Vodafone IoT
Vodafone IoT is a leading global provider of managed IoT connectivity and services, helping businesses connect, manage, and monitor smart devices at scale. With over 30 years of experience and more than 230 million connections worldwide, Vodafone IoT enables organizations to automate operations, improve efficiency, and create new, sustainable business models across industries such as healthcare, transport, energy, and manufacturing. Leveraging expertise in low-power cellular technologies and 5G, Vodafone IoT delivers seamless connectivity across 760 networks in over 180 countries, powering the next generation of intelligent, connected solutions.
About Creatio
Creatio is an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, or scale. We help midsize and large organizations run customer workflows in the AI era. Headquartered in Boston, MA, with a global team and a large ecosystem of partners, Creatio serves thousands of customers in over 100 countries and automates tens of millions of workflows daily. Genuine care for our clients and partners is at the heart of our DNA.
About Deloitte
Deloitte is a leading global professional services organization, providing audit and assurance, consulting, financial advisory, risk advisory, tax, and related services. Deloitte’s implementation expertise is supporting Vodafone IoT in the delivery of the Creatio CRM program.
