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End-to-end member-centric automation for Credit Unions
Relationship manager
Marketing manager
Branch manager
Service representative
Loan officer
Underwriter
Compliance officer
HR officer
Relationship management
Member 360 view
Have a 360-degree view of your members, including their history with your credit union, current loans and wealth management programs, loyalty programs, AI-powered predictions for potential next best offers, etc.
Lead management
Track and capture your leads from different sources into a unified database, ensure automated data verification, and design your own unique lead management process for the best conversion rates.
Opportunity management
Manage your opportunities with highly granular processes that help you define and follow through the most optimal strategy for each prospect.
Cross-/Up sales recommendations
Boost member engagement and life-time value by making highly personalized value propositions based on predictive scoring, AI/ML-powered next-best-offer intelligence, and the member's history of previous interactions.
Consultations
Improve the quality of member consultations with omnichannel communication tools, a complete view of members' history, and intelligent AI-powered tools for product recommendations and the next best offer suggestions.
Marketing
Segmentation
Set up flexible marketing segmentation by various criteria and engage your audience with personalized offers in the right channel, at the right time.
Campaign management
Ensure strong lead generation and brand awareness by designing, executing, and optimizing omnichannel marketing campaigns for various markets and geographies at scale.
Loyalty & reward programs
Improve member retention with a full-fledged automated loyalty bonus program, integrate and manage multiple loyalty solutions in one place, and analyze loyalty program KPIs to ensure steady growth.
Event management
Streamline organizational processes for online and offline events, as well as tap into high-potential lead pools by executing effective marketing campaigns tailored for industry events and trade shows.
Front-office
Onboarding
Provide a personalized onboarding experience for each member with a 360-degree member view and needs analysis, streamlined offer management, and automated product catalog.
Account opening
Automate processes related to account opening, streamline screening and verification routines, speed up approvals, and digitize document management to eliminate errors and maximize member satisfaction.
Product operations
Streamline typical service routines for credit products, member identity verification, and service personalization according to specific member tiers and service plans.
Member Experience
Omnichannel contact center
Maximize the efficiency of contact center operations as well as in-person, chatbot, and digital member consultations by ensuring automated data sync across all member-facing solutions, databases, and interfaces.
Case management
Accumulate all cases from your members and partners, classify them into different categories, populate SLA and other data, assign agents and teams - all based on automated digital workflows.
Dispute management
Collect and provide full visibility into the member-initiated disputes for all teams involved, streamline teams' collaboration on single-source data, and formalize and automate dispute validation processes to accelerate resolution.
NPS and feedback
Collect, analyze, and manage member feedback by using measurable KPIs such as Net Promoter Score and implementing digital workflows that are easy to enforce and monitor.
Not sure where to start?
Talk to your personal low-code/no-code expert to learn how you can automate credit union workflows in hours using Creatio CRM software with no-code and a maximum degree of freedom.
Lending
Loan application management
Utilize member 360 data and automated loan verification workflows to provide personalized loan terms for each member, quickly collect approvals from the middle office, and enforce any unique loan processing policies as part of your company's playbook.
Loan origination
Easily create and enter lending terms, information on lending participants, and collateral documents to ensure fast loan origination and simplify ongoing loan pipeline monitoring.
Loan servicing
Organize the lending process to ensure top-notch member service, automate loan servicing reminders, deliver loan self-service capabilities, and ensure consistent data updates at every stage.
Loan recovery
Automate loan recovery processes and improve agents' productivity with consolidated communication, analytics, data processing, and reporting tools.
Underwriting and Verification
Underwriting
Have full visibility of loan application data to streamline underwriting processes and empower underwriters with in-depth analytics for approving, postponing, rejecting the application, or changing the final financing terms.
Approval and verification
Ensure in-depth verification of loan application data with flexible checklists and automated review/approval workflows, manage priority-based verification queues, speed up the final approval by minimizing manual data entry, setting reminders, and organizing collateral documents.
Document management
Keep a well-organized, transparent document management system to ensure centralized access to customer documents, version tracking, elimination of duplicates, automated synchronization of documents across multiple workflows, and flexible access rights management.
Compliance
Anti-money laundering
Automate AML workflows such as member identity verification and case investigation, apply AI/ML-powered behavior analytics, set up transparent compliance reporting, and utilize intelligent transaction monitoring.
Know your customer
Ensure the most complete and accurate member profile data with a centralized approach based on the unified CRM database, automated data verification and deduplication tools, enterprise-grade data security, and AI/ML-powered business intelligence tools.
Risk catalog management
Digitize your risk catalog and enhance it with intelligent classification, cross-link, and drill-down capabilities to quickly identify, measure, and deal with risk.
Internal audit
Improve the efficiency and accuracy of internal audit by streamlining data collection, verification, and anomaly detection processes via unified workflows automation, automated reports and dashboards, and single-source data storage that eliminates out-of-sync or duplicate data.
Employee Experience
Employee lifecycle management
Implement unified and transparent HR workflows for efficient employee management, including hiring, onboarding, development, retention, and exit.
Employee request management
Improve the employee experience by providing a user-friendly solution to automate all types of requests (vacation, travel, expenses, etc.)
Collaboration and knowledge sharing
Centralize communications, collaborate, share knowledge and documents, plan your tasks and meetings, manage reviews and approvals.
Not sure where to start?
Talk to your personal low-code/no-code expert to learn how you can automate credit union workflows in hours using Creatio CRM software with no-code and a maximum degree of freedom.
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