Creatio’s low-code tools drive customer success in the insurance industry

1 min read
Saskatchewan Blue Cross Creatio case study

Saskatchewan Blue Cross is an independent Saskatchewan-owned, not-for-profit organization. Throughout almost 75 years of commitment to the healthcare industry, Saskatchewan Blue Cross has earned an impeccable reputation in the region as a leader in corporate social responsibility. It has strong national and international connections as a member of the Canadian Association of Blue Cross Plans, Blue Cross Blue Shield Association, and the worldwide International Federation of Health Funds. The organization offers a wide range of health solutions including prescription drugs, dental, vision care, hospital accommodation, emergency medical travel, ambulance, home nursing, registered health practitioners, life and critical illness insurance, short and long term disability coverage for group plan members, and many more.

Saskatchewan Blue Cross identified that its operational silos were holding the business back and putting limits on its business growth. Without standardized process workflows and real-time access to information for internal operations, customers or brokers, the organization wasn’t able to deliver its services at the desired speed. Dedicated to continuous processes improvement, Saskatchewan Blue Cross decided to fight all these challenges by escaping the legacy trap and adopting a next-generation technology solution. An intelligent low-code platform for process management and CRM was exactly what the organization was looking for.

Solutions Metrix Creatio Saskatchewan Blue Cross

Saskatchewan Blue Cross implemented Creatio to eliminate organizational manual processes, maximize the impact of its operational activities, and improve interactions between SBC and its customers. Creatio provided the organization with a fully-fledged system to manage all customer-focused operations from individual and group sales to marketing and customer service activities, medical underwriting processes, and claims management processes.

Creatio was implemented by Solutions Metrix, Creatio’s trusted partner. Solutions Metrix are experts in CRM integration focused on the needs of its customers. Since 2001, Solutions Metrix has completed more than 200 implementations and 400+ CRM projects in Canada and the United States.


Not sure

where to start?