People 2.0 found a solution that could quickly adapt


People 2.0 is a full-service Business Process Outsourcing (BPO) company offering a full spectrum of talent engagement services. Today People 2.0 is the premier global workforce deployment platform as well as the trusted advisor and subject matter expert to clients around the world. People 2.0 supports a global network of affiliate partners including LinkedIn, AIG, Peoplenet and Monster.

People 2.0 outgrew its legacy CRM, where adoption rate was low and customizability options were minimal. Furthermore, the ability to sell and market to two different audiences within the same system was not manageable; the entire organization was using multiple systems, causing disconnect between departments.

“Once everyone got in there and recognized, okay, it’s user friendly, I’m quickly able to navigate what I am looking for, our employee buy-in rate went way up.” Jess Zukus, Digital Marketing Manager.

Teaming with Creatio, People 2.0 adopted a unified platform to accelerate sales and customer service while providing full data integrity and seamless customer journey oversight.

“There is no stopping People 2.0’s growth if our technology can grow with us.” – Jess Zukus, Digital Marketing Manager, People 2.0.

Key highlights of the project include:

  • How the service case processing and follow-up time decreased by almost two-fold;
  • The reasons why the user-adoption rate soared;
  • How 30% increase in employee productivity was achieved. 

To learn more about People 2.0’s success with Creatio, click here.

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