BPM as a Service

BPM (business process management) is a class of corporate information systems that allow you to automate the process of company management and manage business efficiency.

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BPM technology

BPM systems monitor, find inconsistencies and opportunities to improve the processes occurring in the company. Using a BPM system, the company's IT department can model existing business processes and introduce new ones; low-coding BPM platforms provide the users with no tech knowledge with the ability to build processes as well. BPM allows the company to be flexible and adapt quickly to the changes in the surrounding business environment. That is why the major players in all markets began to actively implement BPM systems.




BPM software helps in managing the diversity of business processes existing in the enterprise. With the help of BPM systems, it becomes possible to create visual graphical schemes, analyze the current situation, improve and optimize all the activities of the company. Thus, the key goal of such kind of systems is to increase the "return" from the management and operation of the company as a whole. For this purpose, when developing BPM system, its basic mechanisms are designed to identify weak, vulnerable "points" in the organizational units.

Business process management system "took" all the best from other important corporate systems: solutions for document management, ERP systems, etc. However, BPM is another software type, and the difference matters significantly. While it includes all the tools of the above products, it additionally has the ability to flexibly integrate with the management system at the enterprise level, growing and changing with it.

Combination of BPM and SaaS forces

SaaS (Software as a Service) is a technology of software products usage, assuming that customers can access software through the Internet. One of the most significant advantages of the SaaS model is that there is no need to install, update and maintain the health of servers and software itself. Combination of BPM and SaaS forces is taking both types of software and companies that use it to a brand new level. As a result, enterprises that use BPM as a service technology receive a lot of benefits:

Effective and powerful tools to manage, structure and enhance business processes.

Tools to build custom processes – the ones, which exactly fit your business specifics.

There is no need to install software on the employees’ workplaces, as it is accessed via Internet, just from a browser.

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BPM as a service in Creatio CRM

Customer segmentation

Segment customers by multiple parameters to improve communication and build stronger relationships. Creatio allows building custom segments by industry, revenue, priority or any parameter you choose. Take advantage of using the dynamic segments, which are filled automatically based on the set parameters. You can, for example, filter all the accounts which you have not contacted for one month.

Take a quick look at Studio Creatio - the best intelligent platform for business process management

Unified service catalogue

Create a unified database of services to facilitate the work of your service agents. An up-to-date and complete service catalogue will help you regulate service processes and offer clients services relevant to them.

A unified interface for lead management

The system not only helps to track visitor behavior on your website, but also enables you to identify lead generation channels and sources. All information is collected in the lead profiles and is also displayed in dashboard analytics. Track lead sources to evaluate the effectiveness of lead generation channels used in your marketing campaigns and focus your efforts on the best performing channels.

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We are inspired to create best-of-breed technologies for process-driven CRM

Creatio provides unique synergy of BPM technologies and CRM for sales, marketing, service to empower organizations to accelerate time-to-strategy execution. The beauty and the core value of Creatio products is the agility to change processes faster than ever and align marketing, sales and service on a single platform. Users love Creatio's engaging interface with a social look and feel, free from redundant information to keep them focused on what's relevant. Today, the company serves thousands of customers worldwide.

Creatio has been widely recognized by key industry analysts, receiving multiple awards.

  • Сreatio named a Leader in the Gartner Magic Quadrant for Sales Force Automation (2020).

  • Creatio named a Leader in the Gartner Magic Quadrant for CRM Lead Management (2020)

  • Creatio has been included in the Gartner Magic Quadrant for the CRM Customer Engagement Center (2020)

  • Creatio has been included in the Gartner Magic Quadrant for Enterprise Low-Code Application Platforms (2020)

  • Creatio has been included in the Gartner Magic Quadrant for Intelligent Business Process Management Suites (2019)

  • Creatio named a Strong Performer in The Forrester Wave™: Digital Process Automation for Wide Deployments, Q1 (2019)

  • Creatio named a Strong Performer in The Forrester Wave™: Customer Service Solutions, Q2 (2019)

  • Creatio named a Strong Performer in The Forrester Wave™: CRM Suites, Q4 (2018)

  • Creatio named a Strong Performer in
    The Forrester Wave™: B2B Marketing Automation Platforms, Q4 (2018)

  • Creatio named a Strong Performer in The Forrester Wave™: Cloud-Based Dynamic Case Management, Q1 (2018)

  • Creatio named a Strong Performer in The Forrester Wave™: Sales Force Automation Solutions, Q2 (2017)

  • Creatio has been recognized in the LCAP Technology Value Matrix 2020 by Nucleus Research.

  • Creatio has been recognized as a Leader in the CRM Technology Value Matrix 2020 by Nucleus Research.

  • Creatio named a Leader in the Grid® Reports for Business Process Management and CRM | Winter 2021 by G2.

  • Creatio named a winner of the CRM Watchlist 2020 award led by Paul Greenberg, one of the most influential thought leaders in the CRM industry.

  • Creatio named a 5-Star Partner Program Award Winner among Cloud Vendors by CRN Magazine for the third consecutive year (2020).

  • Creatio named a winner of a People’s Choice Stevie® Award for Favorite New Products in The 18th Annual American Business Awards® (2020).

  • Creatio named a Leader in three categories of the 2019 CRM Market Leader Awards - Enterprise CRM, CRM for Midsize Companies and SFA.

  • Creatio named a winner of a Gold Stevie Award in the Digital Process Automation Solution category in The 17th Annual American Business Awards. (2019).

  • Creatio named Market Leader in the Summer 2020 Low-Code Development Platforms Customer Success Report.

  • Creatio named a Top 1 business process management solution by FinancesOnline for the second year in a row (2019).

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