Marketing Creatio is a holistic marketing management platform that helps to gain demand generation excellence and accelerate lead-to-revenue transformation through nurturing customer’s interest.
Marketing Creatio is a robust marketing automation software powered by out-of-the-box best practice processes for efficient lead management – from demand generation to lead nurturing, to final hand-off to sales.
Evaluate the effectiveness of your marketing activities, identify bottlenecks and optimize marketing campaigns relying on system's powerful analytics.
Obtain a complete view of your customers' preferences and build efficient personalized communications.
Use best practice processes for efficient lead management – from lead generation, automated lead scoring to lead nurturing, to final hand-off to sales.
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Learn how Marketing Creatio can boost your demand generation
Use an agile marketing platform to stock your pipeline and accelerate deals closure
- Lead generation
In order to start the way through the sales pipeline, you need to have a prospect to work with. So, the main purpose of the marketing department is to enthrall, entice and finally capture the potential customer and catch his data into the CRM system to process, nurture and work with the client. The first solution that might be of interest is the website behavior tracking tool that lets you capture all the information from the online registration by uploading the data into the system. At this stage, the system is not yet done with the data collection as many gaps are left in the given information. The system proceeds with the smart data enrichment in order to complete the client’s profile. The system will keep an eye on the customer’s browsing on your site letting you know what pages were visited and what was of particular interest so that you could keep up with the client preferences.
The system will keep the full history of clients’ interests in order to provide 360-degree of customer view. In case the prospect is not yet sure or aware of his need of your product, the nurturing possibilities will be presented through the history of his site wondering.
An input of information could be overwhelming. In order to be able to manage it in organized manner the Creatio system has the segment builder. Group your data in the way you think it is necessary; create dynamic groups to be enriched from the ongoing campaigns according to the set criteria. Proceed working with the targeted audience, creating personalized campaign for every segment. Unified interface for lead management will enable you to monitor and analyze the best sources for lead generation, providing you with the statistics of their effectiveness. At the same time, lead will be checked for the duplicates and the completeness of the filled in information. That covers the natural circle of the incoming leads.
- Trigger campaigns
Plan your campaigns using the simple visual campaign designer and define conditions for transitioning between campaign stages, set up of criteria for target conversion rates and campaign completion. Intelligently nurture your leads until they become sales-ready and convert into new opportunities for your business. Set up trigger emails based on lead behavior on a website or other events. Leverage powerful campaign branching capabilities to deliver the most personalized customer experiences.
- Personalized email marketing
Create eye-catching email templates or use a set of ready-to-use content blocks for your bulk email campaigns in just a few minutes. Optimize the way emails are displayed on different devices and through various email clients. Test several versions of emails and compare the results to easily decide which template is more efficient. Use UTM codes to analyze conversions and track the entire journey of those customers who come on your website from bulk emails. Manage the efficiency of your email campaigns with the help of marketing’s pre-configured dashboards and reports.
- Event management
Plan and manage all events: promotions, advertising campaigns, conferences, webinars and other off- and on-line activities. Track dates and locations, segment target audience based on required criteria, plan budget and assign team, as well as track responses connected to event. Monitor campaign effectiveness to get a bigger picture through segmenting the audience by response.
Distribution covers the nurturing cycle of life in the marketing department. As we all know, not all prospects are ready to buy the product or service –before making the purchase they research the field. Here is where marketing actually applies all its creativity to attract the potential client. It all starts with the intuitive campaign designer, which makes it possible to plan all the campaign foreseeing and possible outcomes, covering them with the trigger campaigns to make the process fully automated. With elaborated system like that you just need to adjust the content to the targeted group and the system will provide the smooth running of the process. You can personalize the email campaigns to the hilt, create specific design to be more appealing to the certain segment of the audience and even test the result with split testing tool. Also, you have always available the analytics to make sure you are contacting your clients just the correct amount of times without actually getting on their nerves.
- Hand-off to sales
Finally, we reached the stage where two departments, sales and marketing, will have to run smoothly together. With the help of the productivity tools, the calls and emails could be made from the system and the calendar will help to orange any meetings and set goals. Enterprise social network will ensure close communication between departments that will enable fast reaction time, if time is of the essence, and will simplify the communication between the departments. Dashboards will show you the statistical data you can adjust to your personal needs, making sure your KPI are met and the weekly and monthly target is reached.
We are inspired to create best-of-breed technologies for process-driven CRMWe are inspired to create best-of-breed technologies for process-driven CRMWe are inspired to create best-of-breed technologies for process-driven CRM
Creatio is a global business software company leading in the space of business process automation and CRM. The company has been highly recognized as a market leader by key industry analysts. Its intelligent platform accelerates sales, marketing, service and operations for thousands of customers and hundreds of partners worldwide.