CRM Best Practices Webinar

Aligning Marketing, Sales and Service to Build a Revenue Machine

Bpm’online has invited Paul Greenberg, the author of the best-selling ‘CRM at the Speed of Light’, Managing Principal of The 56 Group, LLC, to share his expert perspective on the values of aligning marketing, sales and service teams around the right processes and technologies.

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Recent studies demonstrate that aligned organizations achieve an average of 32% annual revenue growth while less aligned companies report an average of 7% decline in revenue. What are the key milestones on the way to becoming an aligned organization?

Featured guest speaker

Paul GreenbergManaging Principal of The 56 Group, LLC

During the webinar Paul Greenberg, frequently referred to as “The Godfather of CRM”, talks about how interconnected marketing, sales and service processes can help shape seamless customer experiences that move inquiries from leads, to deals, to loyalty.

Co-presenter

Michael RooneySVP and General Manager at bpm’online

One of the opportunities to connect the dots between marketing, sales and service is to use CRM technology that is designed to unify all customer-facing processes. This involves many things: shared goals, common milestones and metrics, streamlined business processes, and smart technology investments.

Well aligned sales and marketing teams can account for a 15% increase in win rate

Watch the webinar and learn:

How to leverage your customer journeys to identify and fill the gaps across the funnel and prevent sales pipeline leakage.
How to help your marketing, sales and service teams adapt to the new initiatives faster when the company’s processes, products or services change.
What are the key benefit of connecting departments and data with one technology, on one platform.

Watch the webinar with Paul Greenberg to learn how to better connect all customer-facing departments and generate more revenue.

Event presentations

Aligning Marketing, Sales and Service to Build a Revenue Machine

A presentation to the CRM Best Practice webinar by Paul Greenberg, outlining key benefits of aligning marketing, sales and service activities within organizations, and how it can help maximize revenues through delivering superior customer experience.