About the webinar

Watch the recording to hear about the best practices and critical success factors for developing efficient alignment of marketing, sales and service teams. Explore the future of becoming more agile in response to rapidly changing customer needs and demands. Discover how to achieve a higher degree of scalability and alignment to develop a winning customer strategy.

Featured guest speaker


Managing Principal of The 56 Group, LLC, and author of the best-selling “CRM at the Speed of Light”

Paul Greenberg is one of the world’s leading CRM analysts, frequently referred to as “The Godfather of CRM”. His book, “CRM at the Speed of Light”, now in its fourth edition, is in 9 languages and been called "the bible of the CRM industry”. During the webinar, Paul Greenberg, will share his expert opinion on how accelerating marketing, sales and service processes can shape seamless customer experiences that move inquiries from leads, to deals, to loyalty.



to accelerate alignment of your marketing, sales and service teams and prevent them from operating in silos.


leveraging the customer journey is crucial in identifying and filling gaps across the sales funnel.


to facilitate data sharing across teams and enable them to make data-backed decisions to win the digitally-native customer.

Do not miss out on hearing Paul Greenberg share his expertise on how to accelerate marketing, sales and service processes!