CRM system for pharmaceutical industry

Pharma CRM

Build stronger customer relationships and excel in customer engagement with CRM Creatio for pharmaceutical industry

Customer relationship management solution to bring patient care to the new level

Creatio offers a vertical CRM solution that enables pharmaceutical and life science companies to automate industry-specific business processes and improve customer experience.
Pharmaceutical companied leverage CRM Creatio to automate processes and increase revenue by empowering their field force with tools for cycle activities planning, marketing, sales and comprehensive analytics.

Unified customer database

A comprehensive CRM database allows for keeping a complete history of all customer interactions in one place.

Account and contact management

Interactions and communication history

Relations between customers

Data enrichment through social media

Smart duplicate search and merge to keep data clean and up-to-date

Coordinated campaigns and marketing communications

Creatio offers a set of tools for marketing automation and promotion of pharmaceutical products.

Segmentation and targeting

Campaign management

Event schedules and target audience management

Marketing resource management

Closed loop marketing tools

Key account management

Gain a better understanding of your key customers and take advantage of an account-based selling model.

Tools to identify key accounts and maintain successful communications with primary and specialty care clinics, preferred pharmacy networks, etc.

Develop relationship strategies and plan target activities with each of the key accounts

Market new products with a reduced time frame

Measure quality of relationship with each account

Cycle activities planning

Save your time and boost your efficiency with cycle activity planning.

Automatic scheduling of visits

Instant calculation of a number of possible visits taking into account rep’s schedule and workload

Preconfigured reports and graphs to perform the plan vs. actual analysis of key indicators for the results of the cyclic tasks

Field force management

Enable your field force employees to work smarter by providing them with mobile access to key information anywhere at any time.

Access to complete customer database

Automatic scheduling of visits

Route planner

Capabilities to view geographic locations (maps, GPS or GSM)

Offline mode

Sales planning and sales process management

Empower your sales efforts with vital information about sales plans and distribution channels.

Capabilities to automate industry specific processes

Sales automation tools to remain flexible in sales planning and instantly monitor plan execution

Unified database of products with detailed description for each drug that can be used to successfully plan sales, manage pricing, develop product-segment matrix, etc.

Automatic data import to analyze the results of the work with distributors and pharmacy networks

Enhanced customer service

Provide more efficient and effective service with an accurate and complete view of your customers across all channels.

Contact center automation

Registering cases and assigning an agent to work on the case

Monitoring the status and duration of the case resolution

Omnichannel service management

Data-driven decisions and actionable insights

Leverage a variety of tools for analyzing results and generating real time reports.

Interactive customizable dashboards for simplified analysis of long-term and short-term results

Preconfigured industry specific reports to analyze visits, plan vs. actual results, cyclic tasks, etc.

Custom report builder

KPI monitoring tools

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Pharma CRM

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