- Low-code platform
Bpm’online Networking Day took place last week in Boston and was an interactive event to remember. The gathering brought together CRM integrators, users, industry experts and bpm’online community in a fast-paced interaction that sparkled an array of interesting discussions and inspiring ideas.
Bpm’online, a premium vendor of process-driven software for sales, marketing and service automation, held an event aimed at providing the guests with opportunity to get a glimpse into CRM’s future, looking at how technology and customer experience interact. In fact, Paul Greenberg, sometimes referred to as “Godfather of CRM”, who was our guest of honor, delivered a presentation “The future of CRM” that fired up the Boston’s State Room with questions and exchange of opinions.
A lot of interest and valuable insights brought Panel discussion themed at “Understanding and responding to the ever-changing CRM landscape”. Besides valuable experts’ opinion on the subject, we also took a live online poll offering our audience to cast their opinion on the following questions:
If you could only chose one, what would you say is the most powerful trend, which drives CRM change?
As you can see from the chart, the responses split almost evenly between social media and Internet of Things being the most powerful trends that drive CRM change. With the large growth in social across industries and the data exchange evolution, the voting results are hardly a surprise.
If you only had the budget and time to complete one of the following transformations, which do you feel would be the most effective?
About 41% of respondents feels that transforming company culture would be the most effective business transformation closely followed with approximately 32% of those, who would improve business processes as a measure to achieve better business results. We find this tendency correlating with the industry trends to watch for in 2015.
What is the key challenge in CRM technology implementations?
Interestingly enough, the overwhelming majority indicated the change in the way people used to work as the key challenge in CRM technology implementation, which brings once again the “people issue” to the frontline of the success of CRM initiatives.
We would like to thank everyone who took time from their busy schedules to join us for a day full of brainstorming, exchange of opinions and the true professional networking that sure will inspire us for many months to come.
Please feel free to express your own opinion in comments and visit the event page for presentations and other materials: >>
CEO and Managing Partner Creatio
The last 17 years have been an incredible journey for our team at bpm’online. When we started the company, it was just a handful of young graduates with big dreams, ready to work hard to achieve them.
Over the years, we have experienced lots of ups and downs of growing and running a business. However, there has always been one thing that inspired us: the powerful, unique solutions created on the bpm’online platform by our community of partners and customers, many of whom I am proud to call friends.
Our customers and partners use bpm’online platform and CRM solutions to bring business ideas to life through automation. Solutions that they create reflect unique differentiation of their companies, these solutions are their own creations. It is in the DNA of our customers and partners to generate ideas, create, and to change the status quo. And we’re thrilled to honor and support the creators in each of them!
With that, I am very excited to share the news… Our company has changed its corporate and product names to Creatio!
The new name reflects our strong belief that everyone will become a developer, able to automate ideas and create custom solutions in minutes. We call these solutions “creatios.”
We have rolled out the Creatio renaming on October 30, 2019. I hope you’ll enjoy a recording of an online launch event at creatio.com/new-watch
While our name is changing, the strategy, products, our team and commitment to empowering our users with the best low-code / no-code BPM platform and sophisticated CRM products remain the same. The new name only reinforces our vision of creating a world where any business idea can be automated in minutes.
Please visit our FAQ page for more information on the renaming process. As always, I'd appreciate your feedback and I'm happy to answer any questions.
CEO and Managing Partner