named a in the Gartner's
Magic Quadrant for
- Low-code platform
Customer Relationship Management (CRM) is a broad term that encompasses all of a company’s interactions with its customers, both potential and current. While according to the recent survey* only 47% of the North American and European businesses have implemented a CRM solution, Gartner analysts report that senior business leaders name growing the business, improving customer satisfaction and responding to changing customer needs as the top priorities for 2013 and 2014.
Indeed, every business’s got customers, and strive to ensure that those relationships are effective. The role of CRM is hard to underestimate here. Being a unified storage for all your customer, sales, marketing and service information, a CRM system can be invaluable in assisting your organization with high-quality customer interactions, which will in turn increase your profits.
A crucial element to your business’s success is your ability to determine what your customers want and need beyond the actual physical product you are selling. You will keep customers coming back if your purchasing process is smooth, your customer service is outstanding, and you maintain an ongoing relationship with your clients in some manner. With CRM solutions in place, you will be better able to make your customers feel they are a valued part of your business operations. For example, in the past, relationships between businesses and customers typically involved interactions with only one person on each side, and sometimes only one contact between them. However, today’s CRM involves customers becoming involved with people, systems, and processes throughout the business they are working with.
With CRM software tracking all interactions between your company and your customers, you as a manager will be able to analyze your cycle of service to see if any processes need improvement. In order to be successful, an organization needs to be constantly willing to develop, test, and implement solutions to any problems they see.
No surprise Forrester Research, one of the world’s leading research and advisory firms, names business process management (BPM) as one of the top trends for customer service in 2014. BPM tools are being used to standardize service delivery, formalize staff actions, minimize training times and control costs. Thus, a CRM solution with in-built BPM engine will be beneficial for your business.
*According to the Q4 2012 Forrsights Software Survey
Learn how bpm'online CRM products can help you grow your business >>
CEO and Managing Partner Creatio
The last 17 years have been an incredible journey for our team at bpm’online. When we started the company, it was just a handful of young graduates with big dreams, ready to work hard to achieve them.
Over the years, we have experienced lots of ups and downs of growing and running a business. However, there has always been one thing that inspired us: the powerful, unique solutions created on the bpm’online platform by our community of partners and customers, many of whom I am proud to call friends.
Our customers and partners use bpm’online platform and CRM solutions to bring business ideas to life through automation. Solutions that they create reflect unique differentiation of their companies, these solutions are their own creations. It is in the DNA of our customers and partners to generate ideas, create, and to change the status quo. And we’re thrilled to honor and support the creators in each of them!
With that, I am very excited to share the news… Our company has changed its corporate and product names to Creatio!
The new name reflects our strong belief that everyone will become a developer, able to automate ideas and create custom solutions in minutes. We call these solutions “creatios.”
We have rolled out the Creatio renaming on October 30, 2019. I hope you’ll enjoy a recording of an online launch event at creatio.com/new-watch
While our name is changing, the strategy, products, our team and commitment to empowering our users with the best low-code / no-code BPM platform and sophisticated CRM products remain the same. The new name only reinforces our vision of creating a world where any business idea can be automated in minutes.
Please visit our FAQ page for more information on the renaming process. As always, I'd appreciate your feedback and I'm happy to answer any questions.
CEO and Managing Partner