named a in the Gartner's
Magic Quadrant for
- Low-code platform
In the first blog in the Churn Management series we determined customer value and defined some issues that happen while collecting customer feedback. Then we defined churn factors and symptoms that can be critical or recapitulative. It's time to organise conditions of customer base segmentation which help businesses act differently according to significance of issues to customers: using different communication options according to value rate and preferences, appreciating demographic criteria etc. Please don’t confuse churn segmentation with general marketing/sales segmentation. The major objective of this segmentation model should be based on all necessary components for preventing churn and increasing customer retention.
Now we are ready for action through segments. It’s not time to invent a process though. Here are two types of campaigns (processes) for churn prevention.
Certainly company needs to use appropriate software to streamline and automate mentioned activities. With our solution - BPMonline CRM – in just a few hours, the designed process performs the entire set of events, including:
1. Collect all vital data about customer and analyse real value according to your specific calculations
2. Easily create and run customer satisfaction polls
3. Identify risk factors by setting conditions
4. Monitor symptoms by using triggers
5. Design and execute churn prevention campaigns
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CEO and Managing Partner Creatio
The last 17 years have been an incredible journey for our team at bpm’online. When we started the company, it was just a handful of young graduates with big dreams, ready to work hard to achieve them.
Over the years, we have experienced lots of ups and downs of growing and running a business. However, there has always been one thing that inspired us: the powerful, unique solutions created on the bpm’online platform by our community of partners and customers, many of whom I am proud to call friends.
Our customers and partners use bpm’online platform and CRM solutions to bring business ideas to life through automation. Solutions that they create reflect unique differentiation of their companies, these solutions are their own creations. It is in the DNA of our customers and partners to generate ideas, create, and to change the status quo. And we’re thrilled to honor and support the creators in each of them!
With that, I am very excited to share the news… Our company has changed its corporate and product names to Creatio!
The new name reflects our strong belief that everyone will become a developer, able to automate ideas and create custom solutions in minutes. We call these solutions “creatios.”
We have rolled out the Creatio renaming on October 30, 2019. I hope you’ll enjoy a recording of an online launch event at creatio.com/new-watch
While our name is changing, the strategy, products, our team and commitment to empowering our users with the best low-code / no-code BPM platform and sophisticated CRM products remain the same. The new name only reinforces our vision of creating a world where any business idea can be automated in minutes.
Please visit our FAQ page for more information on the renaming process. As always, I'd appreciate your feedback and I'm happy to answer any questions.
CEO and Managing Partner