named a in the Gartner's
Magic Quadrant for
- Low-code platform
In today's fast-paced digital environment, marketing channels and tools are developing at a rocket speed. No surprise marketing executives are focusing more and more on the performance of their strategies. With the customer satisfaction being one of the top metrics applied to evaluate the effectiveness of marketing efforts measurable tactics and approaches have to be instilled to ensure success.
Businesses today are busy discovering patterns and technologies aimed at predicting customers’ needs before they are even aware of them themselves. Opinions differ but when your prospect evolves into Marketing Qualified Lead it does not necessarily mean they know much about your company or what you are selling. This is where ‘lead nurturing’ comes in.
With an ever-growing competition, companies nowadays are trying to find more creative ways to get in front of the customer. Marketing automation tools allow for tracking the leads and automating content delivery through various marketing channels be it email or content, social media or mobile marketing ensuring the success of your lead nurturing efforts.
Marketing automation (MA) software can also help you to increase conversion rates to 53% as calculated by Aberdeen Group’s in their recent research study. The MA software integrated with your sales force automation and service management system decreases Customer Acquisition Cost up to 33% enabling better alignment and higher ROI. By defining your specific needs you can select a marketing automation tool that’s right for your organization. You will then join the 49% of worldwide companies that are already using MA tools. Note that 76% of them believe that marketing automation help them to significantly increase customer engagement.
We’ve developed an eBook where we are sharing actionable insights and pro tips aimed to improve your marketing activities. As a bonus, learn why we insist on aligning marketing with sales and other key business departments and what results such approach brings.
CEO and Managing Partner Creatio
The last 17 years have been an incredible journey for our team at bpm’online. When we started the company, it was just a handful of young graduates with big dreams, ready to work hard to achieve them.
Over the years, we have experienced lots of ups and downs of growing and running a business. However, there has always been one thing that inspired us: the powerful, unique solutions created on the bpm’online platform by our community of partners and customers, many of whom I am proud to call friends.
Our customers and partners use bpm’online platform and CRM solutions to bring business ideas to life through automation. Solutions that they create reflect unique differentiation of their companies, these solutions are their own creations. It is in the DNA of our customers and partners to generate ideas, create, and to change the status quo. And we’re thrilled to honor and support the creators in each of them!
With that, I am very excited to share the news… Our company has changed its corporate and product names to Creatio!
The new name reflects our strong belief that everyone will become a developer, able to automate ideas and create custom solutions in minutes. We call these solutions “creatios.”
We have rolled out the Creatio renaming on October 30, 2019. I hope you’ll enjoy a recording of an online launch event at creatio.com/new-watch
While our name is changing, the strategy, products, our team and commitment to empowering our users with the best low-code / no-code BPM platform and sophisticated CRM products remain the same. The new name only reinforces our vision of creating a world where any business idea can be automated in minutes.
Please visit our FAQ page for more information on the renaming process. As always, I'd appreciate your feedback and I'm happy to answer any questions.
CEO and Managing Partner