named a in the Gartner's
Magic Quadrant for
- Low-code platform
The second day was rich in information. There were 3 main speakers:
Jeff put our attention to the way people express their preferences and requests and obtain required information from social networks. To illustrate his point he showed a video. Once again we touched a question of positive customer experience when dealing with a Company or a Product. Customers don’t want you to sell them, so don’t try to speak to them with “Look at this cool phone they sold me”. Instead, we need to create a comfortable environment for communication and experience exchange and that will lead you to deals.
We spoke a lot about positive and negative experience. The first one is extremely important, especially if it’s written because people usually share only negative experience.
Paul covered many topics that are not directly linked to Social CRM, but had great influence to it. He focused on building customer profiles for deeper understanding of their interests and demands that then should be interweaved to a communication strategy. Once again he mentioned indirect communications.
Then we were invited to a big panel discussion with four speakers: Greenberg, Tanner, Kolsky, Culbert.
Frankly speaking, we were surprised that all CRM gurus concurred that strategy for B2B and B2C is the same, the only difference is in datasets we use.
The second part mostly was dedicated to practical tools and cases of using social media as a communication channel. The most remarkable cases were P&G with their initiative Connect + Develop and a project for moms, and a case of telecom from Shri Lanka – Dialog Telekom.
Then we spoke a lot about NPS (Net Promoter Score) and a proposal from dr. V Kumar to extend the standard question with 3 more questions:
What can I say? These two days were lavishly sprinkled with cases and topped with the most successful strategies. It was both dynamic and interesting.
Be patient and check for new materials where we will unveil the cases that were mentioned here!
CEO and Managing Partner Creatio
The last 17 years have been an incredible journey for our team at bpm’online. When we started the company, it was just a handful of young graduates with big dreams, ready to work hard to achieve them.
Over the years, we have experienced lots of ups and downs of growing and running a business. However, there has always been one thing that inspired us: the powerful, unique solutions created on the bpm’online platform by our community of partners and customers, many of whom I am proud to call friends.
Our customers and partners use bpm’online platform and CRM solutions to bring business ideas to life through automation. Solutions that they create reflect unique differentiation of their companies, these solutions are their own creations. It is in the DNA of our customers and partners to generate ideas, create, and to change the status quo. And we’re thrilled to honor and support the creators in each of them!
With that, I am very excited to share the news… Our company has changed its corporate and product names to Creatio!
The new name reflects our strong belief that everyone will become a developer, able to automate ideas and create custom solutions in minutes. We call these solutions “creatios.”
We have rolled out the Creatio renaming on October 30, 2019. I hope you’ll enjoy a recording of an online launch event at creatio.com/new-watch
While our name is changing, the strategy, products, our team and commitment to empowering our users with the best low-code / no-code BPM platform and sophisticated CRM products remain the same. The new name only reinforces our vision of creating a world where any business idea can be automated in minutes.
Please visit our FAQ page for more information on the renaming process. As always, I'd appreciate your feedback and I'm happy to answer any questions.
CEO and Managing Partner