named a in the Gartner's
Magic Quadrant for
- Low-code platform
In these interviews Mr. Band shares observations and forecasts on major CRM trends for the next 12 months and describes key challenges companies will face in ‘the age of the customer’. He outlines the overall need to improve customer experience and the growing need in analytics and customer information, emphasizing the importance of obtaining a 360 degree view of customers. He also explains how mobile technologies help customer-facing employees interact with customers more effectively.
Current trends and challenges that companies face show that they no longer can compete on product differentiation alone, and need to find ways to differentiate. Mr. Band foresees this in deep analysis of internal business processes merging traditional CRM strategies with BPM capabilities. Customers increasingly have more power over the relationships between themselves and the vendor, which is why companies, in order to remain competitive, have to look far beyond traditional sales, marketing and service initiatives.
CEO and Managing Partner Creatio
The last 17 years have been an incredible journey for our team at bpm’online. When we started the company, it was just a handful of young graduates with big dreams, ready to work hard to achieve them.
Over the years, we have experienced lots of ups and downs of growing and running a business. However, there has always been one thing that inspired us: the powerful, unique solutions created on the bpm’online platform by our community of partners and customers, many of whom I am proud to call friends.
Our customers and partners use bpm’online platform and CRM solutions to bring business ideas to life through automation. Solutions that they create reflect unique differentiation of their companies, these solutions are their own creations. It is in the DNA of our customers and partners to generate ideas, create, and to change the status quo. And we’re thrilled to honor and support the creators in each of them!
With that, I am very excited to share the news… Our company has changed its corporate and product names to Creatio!
The new name reflects our strong belief that everyone will become a developer, able to automate ideas and create custom solutions in minutes. We call these solutions “creatios.”
We have rolled out the Creatio renaming on October 30, 2019. I hope you’ll enjoy a recording of an online launch event at creatio.com/new-watch
While our name is changing, the strategy, products, our team and commitment to empowering our users with the best low-code / no-code BPM platform and sophisticated CRM products remain the same. The new name only reinforces our vision of creating a world where any business idea can be automated in minutes.
Please visit our FAQ page for more information on the renaming process. As always, I'd appreciate your feedback and I'm happy to answer any questions.
CEO and Managing Partner