named a in the Gartner's
Magic Quadrant for
- Low-code platform
Recent survey shows that more than 80% of marketing campaigns do not achieve their objectives, and sales reps manage to reach only a bit over of 60% of their yearly quota. Apparently, in this kind of situation, companies’ CEOs start looking to these revenue generating functions, searching for different programs to transform sales and marketing efforts. They’re looking for the answer to two vitally important questions: what to change and where to start?
Steven Gleed, Partner, Customer Practice & Service Line Leader for EMEIA, in his video interview to BPMonline outlines main business challenges that companies face today and points out the areas that are to be transformed in order to meet those challenges. Providing first-hand expertise of the competencies needed to drive change in modern business, Steven emphasizes on the necessity of sales and marketing strategy transformation, improvement of sales processes and usage of the right technologies and tools to help with these efforts.
EY’s analyst shares his observations on the shift of sales paradigm when companies are not just focused on closing a deal, but on communicating and demonstrating the real value to their customers. Watch the latest interview with Steven Gleed to know where to start and how to identify the roadmap of change.
Watch the video with Steven Gleed from EY about Sales and Marketing Effectiveness ›
CEO and Managing Partner Creatio
The last 17 years have been an incredible journey for our team at bpm’online. When we started the company, it was just a handful of young graduates with big dreams, ready to work hard to achieve them.
Over the years, we have experienced lots of ups and downs of growing and running a business. However, there has always been one thing that inspired us: the powerful, unique solutions created on the bpm’online platform by our community of partners and customers, many of whom I am proud to call friends.
Our customers and partners use bpm’online platform and CRM solutions to bring business ideas to life through automation. Solutions that they create reflect unique differentiation of their companies, these solutions are their own creations. It is in the DNA of our customers and partners to generate ideas, create, and to change the status quo. And we’re thrilled to honor and support the creators in each of them!
With that, I am very excited to share the news… Our company has changed its corporate and product names to Creatio!
The new name reflects our strong belief that everyone will become a developer, able to automate ideas and create custom solutions in minutes. We call these solutions “creatios.”
We have rolled out the Creatio renaming on October 30, 2019. I hope you’ll enjoy a recording of an online launch event at creatio.com/new-watch
While our name is changing, the strategy, products, our team and commitment to empowering our users with the best low-code / no-code BPM platform and sophisticated CRM products remain the same. The new name only reinforces our vision of creating a world where any business idea can be automated in minutes.
Please visit our FAQ page for more information on the renaming process. As always, I'd appreciate your feedback and I'm happy to answer any questions.
CEO and Managing Partner