Bpm'online whose process-driven CRM for marketing, sales and service helps over 6,500 organizations win more customers, announced a major update of its innovative CRM product line today. The latest release features an action-driven interface and advanced tools for even quicker and easier business process modeling. New functionalities enable users to drive more sales-ready leads, effectively manage opportunities at each stage of the pipeline and dramatically cut processing time for customer service cases. With this major update, bpm’online enables its users to significantly increase productivity and outperform the competition.

Learn more about innovations in the bpm’online platform and new capabilities for marketing, sales and service.

Bpm’online platform: a new engaging action-driven interface

The latest version, 7.8, features an enhanced business process designer with an all-new UI/UX of process elements, simplified process design tools and step-by-step hints that make business process modeling much quicker and easier even for users with no technical background. Furthermore, the latest release features an engaging action-driven interface that helps users stay focused on critical information and next steps needed to be accomplished for the best results.

The 7.8 release is amplified with an advanced Microsoft Outlook connector that allows users to manage contacts, opportunities, cases and other data within Microsoft Outlook interface. The bpm’online mobile app now has an enhanced Enterprise Social Network and activity management capabilities.

Improved user tools for system translation and multilingual support enable users to easily localize the system into any language. System configuration and customization are simplified with refined tools for users and developers.

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Bpm’online marketing: driving more sales-ready leads

The latest version of bpm’online marketing offers a range of tools for efficient campaign management:

• An improved marketing calendar to plan and execute multichannel and multistep campaigns and assess their performance
• A cloud-based bulk email service connector allows for sending mass mail via UniOne or effortless integration with other bulk email service providers
• Fully customizable lead scoring rules and the ability to run multiple lead scoring processes to intelligently segment the audience, personalize communication and achieve better engagement and conversion rates
• The enhanced Lead page delivers exhaustive information about each lead and the next steps needed within the lead management process to achieve the best result

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Bpm’online sales: efficient opportunity management and shorter sales cycle

The new release of bpm’online sales expands tools for sales reps to boost their productivity and drive results. The updated Opportunity page is designed to provide all relevant information in a single view. Action dashboards walk sales reps through the next steps to help them effectively manage opportunities at each stage of the pipeline and close deals faster.

An optimized B2B sales process enables sales reps to close deals faster, taking into account specific aspects of each opportunity. In version 7.8, users can also leverage refined sales funnel algorithms to get a timely and transparent picture of the performance of individual sales reps and sales department as a whole.

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Bpm’online service: tools to boost the quality of customer service and increase loyalty

The latest update of bpm’online service is focused on providing businesses with tools to enable prompt case resolution and streamlined service operations even for companies with a huge customer base or geographically distributed organizations.

Updated Calendars and refined calculation algorithms estimate case resolution times taking time zones into account. The enhanced Case page provides comprehensive data on client requests and informs  users about the next steps of the process, which reduces the case processing time dramatically.

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A single CRM platform for marketing, sales and service

Bpm’online CRM is an interconnected solution that enables its users to automate marketing, sales and service – all on one platform. With end-to-end processes,  bpm’online allows for managing a complete customer journey – from lead to order to ongoing account maintenance.

Bpm’online 7.8 will be presented during the webinar scheduled for the day of the official release - Thursday, May 19, 11:00 am ET.

Register for the webinar here: http://d8.bpmonline.com/bpmonline-7-8

Take advantage of a 14-day free trial for an unlimited number of users and start leveraging bpm'online completely free of charge:

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About bpm’online

Bpm’online is a global provider of process-driven CRM for marketing, sales and service. The beauty and the core value of bpm’online products is the agility to change processes faster than ever and align marketing, sales and service on a single platform. Users love bpm’online’s engaging interface with social look and feel, free from redundant information that keeps them focused on what’s relevant. Today, the company employs 600+ experts and serves over 6,500 customers worldwide.
For more information, visit: www.bpmonline.com