Bpm’online has once again been recognized in the CRM Value Matrix as a Leader among the major global CRM vendors

Bpm'online, whose process-driven CRM for marketing, sales and service helps thousands of organizations win more customers, has once again been named as a Leader in the CRM Value Matrix 2H 2016. Bpm’online has improved its position in the most recent CRM Value Matrix for its significant growth in functionality and usability.

The CRM Value Matrix by Nucleus Research evaluates the world’s leading CRM software providers for their usability and functionality - the two key factors that indicate a systems’ ability to deliver a fully coordinated customer experience for its users. 

Being consecutively named a leader in the report, bpm’online validated its position in the CRM Value Matrix with its unique process-driven CRM software that streamlines customer-facing processes and improves operational efficiency. Backed by a robust business process management platform, bpm’online’s products provide necessary tools for the full cycle of process management: design, execution, monitoring and analysis, which enables organizations to streamline customer-facing operations throughout the entire customer journey.

“Bpm’online moved to the leader’s quadrant last year, and as anticipated in the most recent Value Matrix release, the company’s growth in functionality and usability has improved its position in this Value Matrix,” said Rebecca Wettemann, Vice President at Nucleus Research. “In terms of functionality, bpm’online is one of the few vendors in the Value Matrix that offers a strong business process management (BPM) engine at its core. In terms of usability, this backbone provides a robust, intuitive set of process design tools. It is highly configurable, with drag and drop layout design and the ability to edit source code directly in Visual Studio. Its focus on usability, with the action dashboard walking marketing and sales through the process of managing leads and pipelines, contributes to a streamlined user experience which increases overall productivity.”

“With its improved position in the Leader Quadrant of the latest CRM Value Matrix, which is a fantastic recognition for bpm’online, we believe it validates all the efforts we have put within the last several months to improve our process-driven products for marketing, sales and service. We at bpm’online always continue to accelerate the pace of innovation and strive to focus on helping more organizations to effectively manage the complete customer journey – from lead to order and to continued customer service excellence,” said Katherine Kostereva, CEO and Managing Partner at bpm’online.

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About bpm’online

Bpm’online is a global provider of process-driven CRM for marketing, sales and service. The beauty and the core value of bpm’online products is the agility to change processes faster than ever and align marketing, sales and service on a single platform. Users love bpm’online’s engaging interface with a social look and feel, free from redundant information to keep them focused on what’s relevant. Today, the company serves thousands of customers worldwide. For more information, visit: www.bpmonline.com

About Nucleus Research

Nucleus Research is a global provider of investigative, case-based technology research and advisory services that provide real-world insight into maximizing technology value. For more information, visit www.nucleusresearch.com