named a in the Gartner's
Magic Quadrant for
- Low-code platform
A real-life case study on how successful implementation of a process-driven CRM software can boost ROI up to 271% within only 4 months
Bpm’online, whose process-driven CRM for marketing, sales and service helps thousands of organizations win more customers, announces the latest CRM ROI case study, where Nucleus Research, a global provider of investigative, case-based technology research and advisory services, estimates the ROI of the CRM implementation at Namu Travel.
With CRM spend expected to reach $36.5B worldwide by 2017, businesses expect to increase their profits and uncover new revenue streams. Despite these great expectations, companies often fail to make a precise calculation of their ROI for CRM.
The case study conducted by Nucleus Research provides a clear overview of the core elements organizations need to consider when quantifying their ROI and benefits of a CRM deployment.
Nucleus found that an integrated CRM platform eliminated the necessity for additional hires and software that would have been needed to maintain and support an in-house system, and improved personnel productivity across all channels. As a result of a carefully planned implementation of the bpm’online system, Namu Travel improved its interactions with customers that consequently led to increased revenue and personnel productivity.
Nucleus quantified the initial and ongoing costs of software subscription fees offset by the direct and indirect benefits and calculated a 271% ROI with full project payback in 4 months.
“It is rewarding to see that the implementation of our system generates a significant increase in ROI and our customers receive tangible value while delivering customer experience excellence,” said Katherine Kostereva, CEO and Managing Partner at bpm’online.
“We are committed to ensuring the sustainable success of our customers.” “Deployment of the bpm’online system made us more agile and able to modify our processes as often as we need it. We made the right choice as the system strengthened our position on the market, increased our revenues and our levels of customer satisfaction,” said Richard Bexon, Chief Operating Officer at Namu Travel Group.
CEO and Managing Partner Creatio
The last 17 years have been an incredible journey for our team at bpm’online. When we started the company, it was just a handful of young graduates with big dreams, ready to work hard to achieve them.
Over the years, we have experienced lots of ups and downs of growing and running a business. However, there has always been one thing that inspired us: the powerful, unique solutions created on the bpm’online platform by our community of partners and customers, many of whom I am proud to call friends.
Our customers and partners use bpm’online platform and CRM solutions to bring business ideas to life through automation. Solutions that they create reflect unique differentiation of their companies, these solutions are their own creations. It is in the DNA of our customers and partners to generate ideas, create, and to change the status quo. And we’re thrilled to honor and support the creators in each of them!
With that, I am very excited to share the news… Our company has changed its corporate and product names to Creatio!
The new name reflects our strong belief that everyone will become a developer, able to automate ideas and create custom solutions in minutes. We call these solutions “creatios.”
We have rolled out the Creatio renaming on October 30, 2019. I hope you’ll enjoy a recording of an online launch event at creatio.com/new-watch
While our name is changing, the strategy, products, our team and commitment to empowering our users with the best low-code / no-code BPM platform and sophisticated CRM products remain the same. The new name only reinforces our vision of creating a world where any business idea can be automated in minutes.
Please visit our FAQ page for more information on the renaming process. As always, I'd appreciate your feedback and I'm happy to answer any questions.
CEO and Managing Partner