Bpm’online moves to Challengers Quadrant in 2017 Gartner Magic Quadrant for CRM Lead Management


Bpm'online, which provides unique synergy of BPM technologies and CRM for sales, marketing, service to empower organizations to accelerate time-to-strategy execution, is thrilled to announce that it has moved to the Challengers position in the latest Gartner Magic Quadrant for CRM Lead Management1 based on its Completeness of Vision and Ability to Execute.

According to Gartner, “The market for CRM lead management applications grew by 21.4% during 2016, with most interest from B2B companies and those selling B2C goods and services requiring complex buying decisions.… In many cases, marketing departments are growing and becoming more complex, so more-robust solutions are needed to deliver the optimal leads to sales teams.”

Gartner evaluated 15 vendors and only two of them were included in the Challengers quadrant. Bpm’online believes its recognition in this year’s Magic Quadrant for CRM Lead Management is based on its unique offering – robust process-driven CRM designed to align marketing, sales and service on a single platform.

With its next gen product and an ample customer base, bpm’online has become a vetted alternative to the incumbent players in the space. Bpm’online customers appreciate the value they get from extended business process management capabilities and an ability to automate all lead management processes in one application. Featuring intelligent capabilities to help marketers achieve better results through effective marketing resource management, campaign design and execution, lead management, and personalized communications, bpm’online delivers on its commitment to innovation and excellence.

“We feel that making such a significant move to the Challenger quadrant in Gartner's 2016 MQ report is a true validation of our mission of empowering organizations to accelerate time-to-strategy execution," said Katherine Kostereva, CEO and Managing Partner at bpm’online. “We are excited to receive this recognition by one of the world’s most reputable research firms, which we believe reaffirms our unique ability to deliver comprehensive intelligent solutions for managing an end-to-end lead management process.”   

Bpm’online marketing, an intelligent multichannel marketing management software, offers comprehensive capabilities and out-of-the-box best practice processes that empower companies to gain demand generation excellence. Backed by a robust BPM engine, bpm’online helps organizations to effectively manage leads from the first stages of customer acquisition to lead nurturing, and through the hand-off to sales. This allows sales teams to work with the most qualified and sales-ready leads.

Bpm’online’s inclusion in the Magic Quadrant for CRM Lead Management is the most recent recognition by Gartner. Earlier this year, bpm’online was recognized as a Challenger in the Gartner’s July 2017 Magic Quadrant for Sales Force Automation and included in the May 2017 Magic Quadrant for the CRM Customer Engagement Center.

The complete Magic Quadrant for CRM Lead Management report is available on Gartner.com (requires subscription).

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  1. Gartner, Magic Quadrant Magic Quadrant for CRM Lead Management, 22 August 2017

Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About bpm’online
Bpm'online provides unique synergy of BPM technologies and CRM for sales, marketing, service to empower organizations to accelerate time-to-strategy execution. The beauty and the core value of bpm’online products is the agility to change processes faster than ever and align marketing, sales and service on a single platform. Users love bpm’online’s engaging interface with a social look and feel, free from redundant information to keep them focused on what’s relevant. Today, the company serves thousands of customers worldwide.
For more information, visit: www.bpmonline.com