- Low-code platform
Bpm'online, a global business software company leading in the space of business process automation and CRM, is excited to announce that it has been recognized as a Strong Performer in The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018 by Forrester Research, one of the most influential research and advisory firms in the world.
The market of B2B marketing automation platforms grows consistently and picks up speed every year. As stated in the report, “Forrester is forecasting the global market for B2B MAPs to grow at a 19.4% compound annual growth rate over the 2017-to-2023 period from a base of $1.3 billion in 2017. That’s $3.7 billion by 2023.”
Forrester evaluated the vendors based on the 36 criteria organized into three main categories: current offering, strategy and market presence. Forrester analysts selected 6 of the most significant vendors, who were included into The Forrester Wave™: B2B Marketing Automation Platforms report.
The evaluated bpm’online product is bpm’online marketing – multichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue. According to Forrester, “Bpm’online’s marketing solution is strong and balanced across all of our criteria.” In addition, the report states that, “The underlying platform leverages AI and ML to deliver adaptive contextual engagement experiences. The solution also provides strong support for the evolving use cases of ABM.”
“It is an honor for bpm’online to be named among the only six B2B marketing automation vendors recognized in this report! We are devotedly working on advancing our marketing solution to always provide our customers with the best tools available on the market.” – commented Katherine Kostereva, CEO and Managing Partner at bpm’online.
Bpm’online marketing features out-of-the-box capabilities and best practice processes that help build highly effective marketing operations and allow for gaining demand generation excellence. In addition to a powerful marketing product, users can also leverage bpm’online’s award-winning sales and service offerings – all on a single platform.
Bpm'online is a global business software company leading in the space of business process automation and CRM. The company has been highly recognized as a market leader by key industry analysts. Its intelligent platform accelerates sales, marketing, service and operations for thousands of customers and hundreds of partners worldwide. The mission of bpm’online is to help companies ACCELERATE!
For more information, please visit www.bpmonline.com
CEO and Managing Partner Creatio
The last 17 years have been an incredible journey for our team at bpm’online. When we started the company, it was just a handful of young graduates with big dreams, ready to work hard to achieve them.
Over the years, we have experienced lots of ups and downs of growing and running a business. However, there has always been one thing that inspired us: the powerful, unique solutions created on the bpm’online platform by our community of partners and customers, many of whom I am proud to call friends.
Our customers and partners use bpm’online platform and CRM solutions to bring business ideas to life through automation. Solutions that they create reflect unique differentiation of their companies, these solutions are their own creations. It is in the DNA of our customers and partners to generate ideas, create, and to change the status quo. And we’re thrilled to honor and support the creators in each of them!
With that, I am very excited to share the news… Our company has changed its corporate and product names to Creatio!
The new name reflects our strong belief that everyone will become a developer, able to automate ideas and create custom solutions in minutes. We call these solutions “creatios.”
We have rolled out the Creatio renaming on October 30, 2019. I hope you’ll enjoy a recording of an online launch event at creatio.com/new-watch
While our name is changing, the strategy, products, our team and commitment to empowering our users with the best low-code / no-code BPM platform and sophisticated CRM products remain the same. The new name only reinforces our vision of creating a world where any business idea can be automated in minutes.
Please visit our FAQ page for more information on the renaming process. As always, I'd appreciate your feedback and I'm happy to answer any questions.
CEO and Managing Partner