named a in the Gartner's
Magic Quadrant for
- Low-code platform
Creatio (formerly bpm’online), a leading low-code, process automation and CRM company, has been named a winner of the CRM Watchlist 2020 award led by Paul Greenberg, one of the most influential thought leaders in the CRM industry, the author of the best-selling ‘CRM at the Speed of Light’, and Managing Principal of The 56 Group, LLC.
The CRM Watchlist is an impact award that recognizes organizations with the most impact on the market in 2019, and have the corporate infrastructure, strategy and resources to sustain that impact over the next three years. Creatio, which has won the award five times in the past, was recognized again as one of the leading CRM vendors gaining the highest score in the Impact Statement category (vendor's own view of their singular or multiple areas of impact).
The winners of the awards were selected from 66 CRM technology providers that submitted applications. The evaluation was based on various criteria that outline the impact an organization has on the CRM market.
Marketing strategy, outreach, thought leadership, corporate social responsibility, customer journeys and market impact are some noticeable trends of interest that were identified when it came to how the technology vendors were looking at and acting in the world.
“For that impact to be sustainable, the company must be a complete company that has been doing this long enough to have established a rhythm. The company has to be well-rounded: it has financial stability, solid management, excellent products and services, superb culture, and a strong partner ecosystem to help sustain its efforts.” – said Paul Greenberg in his winners announcement on ZDnet. “It has to have a clear vision and mission and also clear-cut strategies for outreach to get external forces - customers, analysts, journalists, prospects, influencers, etc. - engaged. That takes a complete (and complex) set of tools and activities, which could include marketing, analyst relations and public relations programs, the subject matter expertise via the content produced and distributed for consumption, and the "theatrical" activities that establish the corporate identity necessary to stay top of mind, as well as capture share of wallet.”
“It is such an honor for us to be recognized as a CRM Watchlist winner for the sixth time,” said Katherine Kostereva, CEO and Managing Partner at Creatio. “This recognition is a valuable acknowledgement for the hard work our team puts in to create outstanding solutions that orchestrate customer journeys and accelerate change for thousands of customers and hundreds of partners all over the world.”
Creatio is a leading low-code, process automation and CRM company. Creatio’s agile CRM platform enables midsize and large enterprises to accelerate sales, marketing, service and operations. Creatio embraces the “Everyone a Developer” concept for a seamless Business-IT alignment. This gives Creatio clients a competitive edge and tools to keep up with the pace of the market shift.
Creatio (formerly bpm’online) is a leading low-code, process automation and CRM company. It has been highly recognized as a market leader by key industry analysts. Creatio’s intelligent platform accelerates sales, marketing, service and operations for thousands of customers and hundreds of partners worldwide. The mission of Creatio is to help companies ACCELERATE!
For more information, please visit www.creatio.com
CEO and Managing Partner Creatio
The last 17 years have been an incredible journey for our team at bpm’online. When we started the company, it was just a handful of young graduates with big dreams, ready to work hard to achieve them.
Over the years, we have experienced lots of ups and downs of growing and running a business. However, there has always been one thing that inspired us: the powerful, unique solutions created on the bpm’online platform by our community of partners and customers, many of whom I am proud to call friends.
Our customers and partners use bpm’online platform and CRM solutions to bring business ideas to life through automation. Solutions that they create reflect unique differentiation of their companies, these solutions are their own creations. It is in the DNA of our customers and partners to generate ideas, create, and to change the status quo. And we’re thrilled to honor and support the creators in each of them!
With that, I am very excited to share the news… Our company has changed its corporate and product names to Creatio!
The new name reflects our strong belief that everyone will become a developer, able to automate ideas and create custom solutions in minutes. We call these solutions “creatios.”
We have rolled out the Creatio renaming on October 30, 2019. I hope you’ll enjoy a recording of an online launch event at creatio.com/new-watch
While our name is changing, the strategy, products, our team and commitment to empowering our users with the best low-code / no-code BPM platform and sophisticated CRM products remain the same. The new name only reinforces our vision of creating a world where any business idea can be automated in minutes.
Please visit our FAQ page for more information on the renaming process. As always, I'd appreciate your feedback and I'm happy to answer any questions.
CEO and Managing Partner