Purplebricks Replaces Legacy CRM with Creatio Driving Business Value and Reducing TCO with AI-Native Approach
Creatio, a global vendor of an agentic CRM and workflow platform with no-code and AI at its core, today announced that Purplebricks, the UK’s leading estate agency, has adopted Creatio to drive its digital transformation and replace its legacy stack— achieving remarkable results, including a 35% increase in lead volume and a 50% boost in conversions.
With a 24/7 operation and a network of over 1,000 professionals across the UK, Purplebricks serves thousands of customers each month through a hybrid model that combines digital convenience with expert local support. As the company scaled, it found itself constrained by rising costs and a fragmented technology stack, including a costly Salesforce setup and a custom .NET system that had become difficult to maintain. To accelerate innovation and future-proof its operations, Purplebricks turned to Creatio, an agentic CRM platform that provided the speed, flexibility, and intelligence needed to reimagine the customer journey.
Purplebricks launched its new system in just four months, replacing Salesforce and legacy custom platforms to enable agile, real-time customer engagement. A key factor in this success was Creatio’s industry-leading time-to-value. According to Nucleus Research, Creatio enables up to 70% faster implementation, a 37% reduction in total cost of ownership, and a 61% decrease in average lead response time. For Purplebricks, this translated into more than just a fast deployment — it meant a significant increase in lead volume and conversions, alongside a 99% reduction in response time.
“We’ve seen a 35% increase in leads, and we’re converting 50% more. And to get there so quickly? We couldn’t have done this with any other software solution I’ve come across,” said Dan Rafferty, CTO of Purplebricks. “Before Creatio, we averaged 2–3 days to respond to leads. Now it’s under 20 minutes. That shift doesn’t just impress customers — it wins business.”
A major breakthrough came through Creatio’s AI capabilities, which automatically scan and classify thousands of daily leads. The system interprets unstructured messages, identifies services requested, and intelligently splits them into actionable opportunities routed to the right teams.
“Most of our leads come in as unstructured emails. We use Creatio AI to scan the message, identify the services needed, and break a single inquiry into separate opportunities,” added Rafferty.
The implementation was delivered by Praesto Consulting, a trusted Creatio partner recognized for their agile and results-driven delivery model. Together, all three parties deployed the solution in record time, with users seeing impact within just two weeks.
To read the full success story, follow this link.
About Purplebricks
Purplebricks is the UK’s largest estate agency, offering a blend of digital convenience and expert local agents to provide a 24/7 property buying and selling experience. With a commitment to innovation and service excellence, Purplebricks continues to lead the way in modern real estate.
About Praesto Consulting
Praesto Consulting is a technology services company delivering CRM, business transformation, and data solutions across multiple industries. Known for their deep platform expertise and agile implementations, Praesto empowers clients to unlock value and drive results with modern technology.
About Creatio
Creatio is a global vendor of an agentic platform for new era CRM and workflow automation with no-code and AI at its core. We help organizations automate customer and operational workflows achieving the fastest time-to-value and the highest ROI on the market. Millions of workflows run on Creatio daily, supporting thousands of clients in over 100 countries. Genuine care for our clients and partners is at the heart of our DNA.
