Askona is a customer-oriented, value-driven company that designs, manufactures, and sells mattresses, sofas, and other bedding products to over 20 million customers worldwide. Dedicated to delivering only high-quality products to its customers, Askona has earned a high reputation on the global market.
Aiming for operational excellence, Askona wanted to put an end to siloed customer data stored across several disconnected systems. The company required a unified CRM and advanced process automation platform to help its employees provide a flawless customer experience. Askona also craved for upgrading loyalty programs management processes that were overly manual and thus largely time-consuming. Therefore, the company started looking for a powerful and agile process-automation solution.
Askona decided to opt for Creatio because of the system’s comprehensive functionality, low-code development capabilities, and potent, highly customizable tools for customer loyalty programs management.
Creatio helped Askona bring its customer-facing operations to a new level. Thanks to a unified digital environment, AI-powered processes, personalized marketing tools, and omnichannel communications, Askona was able to deliver better customer experience and breathe new life into its client engagement strategies. As a result, the company acquired top-notch solutions to manage its loyalty program members network of over 3 million customers across 15 countries.
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- Customer experience and service
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