Lohmann, a Global Adhesive Technology Leader, Scales Worldwide with Creatio’s Agentic CRM
Creatio, a global vendor of an agentic CRM and workflow platform with no-code and AI at its core, today announced that Lohmann has unified its worldwide sales and operations through Creatio. The organization replaced legacy systems with a single, intelligent environment that connects teams and drives business agility across continents.
A global pioneer in adhesive bonding technology, Lohmann provides advanced tape and bonding solutions for industries ranging from automotive and electronics to medical and consumer goods. Guided by its long-standing motto, “Innovative Adhesive Bonding Solutions for Smart Applications” the company selected Creatio to preserve its customer-focused heritage while modernizing global operations with cutting-edge technology.
The transformation replaces multiple regional CRM tools with a single, no-code environment that connects global teams, centralizes data, and strengthens collaboration between sales, R&D, and operations. With Creatio, Lohmann has built a foundation for scalable growth, faster execution, and continuous innovation.
The deployment was executed in three regional phases (first in EMEA, followed by the Americas, and then APAC) across 27 sites. Each rollout refined the implementation model and accelerated adoption, with the Americas go-live completed in just three months.
At the core of Lohmann’s success is data unification. By integrating product, application, and customer data, the company now has a unified view of performance across markets – empowering teams to identify which bonding solutions deliver the best outcomes for customers. The project implementation was supported by Crecise, a Creatio partner specializing in CRM transformation and enterprise automation for global manufacturers.
“Creatio gives us a full picture—from customer needs to how our products perform in real applications,” said Michał Wielicki, Global Head of Sales Excellence at Lohmann. “That visibility is crucial for both sales effectiveness and operational insight.”
By leveraging Creatio’s agentic and AI-native capabilities, Lohmann is preparing for the next stage of its digital evolution. The company plans to introduce assistive agents to guide sellers through complex product portfolios, surface insights, and recommend the next best actions, enabling smarter, faster decision-making.
“I see AI agents as copilots,” added Wielicki. “They reduce cognitive overload, keep us on track, and help teams act faster. The expectation from customers is now, not next week.”
Lohmann’s transformation reflects the direction many global enterprises are heading – combining no-code agility with AI-powered intelligence to scale faster and operate smarter. By building on Creatio’s agentic platform, the company has created a connected, data-driven ecosystem ready for the next generation of enterprise growth.
About Lohmann
Lohmann GmbH & Co. KG is a global pioneer in adhesive bonding technology, providing advanced tape and bonding solutions for industries ranging from Industrial, Graphics, Mobility and Health. With operations spanning EMEA, the Americas, and APAC, Lohmann is committed to innovation, quality, and sustainable growth.
About Crecise
Crecise is a trusted implementation partner specializing in digital transformation for manufacturing and industrial enterprises. The company delivers scalable CRM and automation solutions powered by Creatio’s no-code and AI-native platform, helping organizations optimize global operations and accelerate business growth.
About Creatio
Creatio is a global vendor of an agentic CRM and workflow platform with no-code and AI at its core. We help organizations automate customer and operational workflows, achieving the fastest time-to-value and the highest ROI on the market. Millions of workflows run on Creatio daily, supporting thousands of clients in over 100 countries. Genuine care for our clients and partners is at the heart of our DNA.
