HubSpot is a popular choice for businesses of all sizes, but it’s not the perfect fit for everyone, especially when it comes to pricing, flexibility, and advanced features.
In this guide, we explore the top HubSpot alternatives. Whether you're a small business looking for a more affordable solution or an enterprise seeking deeper customization, we’ll help you make the right choice for your business.
What is HubSpot?
HubSpot is an AI-powered customer platform that brings together sales, marketing, and customer service operations. It’s designed to help businesses attract leads, engage customers, and drive growth.
Originally known for its marketing automation capabilities, HubSpot has evolved into a full-fledged CRM suite. HubSpot CRM key features include:
Marketing Hub automates marketing processes and helps businesses generate leads with tools such as campaign management, email marketing, lead generation, and social media management.
Sales Hub helps build better sales pipelines and close more deals faster with sales pipeline management, guided selling, sales engagement, and deal management tools.
Service Hub provides tools such as ticketing, an omnichannel help desk, call tracking, a knowledge base, and customer feedback to help businesses scale support and drive customer retention.
Content Hub helps marketers create and manage content with AI-powered content generation, a scalable CMS, video and podcast hosting, A/B testing, and SEO recommendations.
Operations Hub helps businesses sync, clean, and curate customer data to create a unified view of every customer interaction and automate business processes.
Why Consider Alternatives to HubSpot?
HubSpot CRM is a popular tool among small and mid-sized businesses due to its user-friendly interface, free CRM tier, and all-in-one approach. However, as businesses grow or their needs become more specialized, some start looking for alternatives with deeper customization, better scalability, and lower total cost of ownership.
HubSpot's Starter tools are attractive with pricing beginning at $20 per set per month, but costs can rise quickly, even up to $3,600/month for just five users, as you need more advanced features or grow your contact list. Key features like custom reporting, campaign management, sales forecasting, knowledge base, and AI tools are locked behind higher-tier plans.
Additionally, HubSpot CRM pricing structure bundles tools, which means businesses often end up paying for features they don’t need. This puts many users in a difficult position; they can either pay significantly more or work with limited functionality. Moreover, although HubSpot has improved its customization options, it’s still not as flexible as some competitors, especially for companies with complex workflows or niche business models.
What Should You Look for in a HubSpot Alternative?
To choose the right HubSpot alternative, you’ll want a platform that delivers similar strengths, like ease of use and unified tools, while overcoming its key drawbacks, such as high pricing, feature lock-in, and limited flexibility.
Here's what to prioritize when looking for a HubSpot alternative:
Functional scope - look for a CRM platform that offers a complete suite of sales, marketing, and service tools, or allows you to choose the modules you actually need. Ensure it supports core capabilities necessary for your business and that you don't have to overpay for redundant functionalities.
Ease of use - choose a CRM tool with an intuitive interface that’s easy for both technical and non-technical users to adopt.
Customization and flexibility - your CRM should adapt to you, not the other way around, so look for a solution that lets you tailor fields, workflows, and dashboards to fit your business model. Choose a no-code platform that lets you easily customize your CRM without heavy IT support.
Integration capabilities—Look for a CRM software that easily integrates with your existing tools through native integrations, APIs, or connectors to ensure seamless data flow.
Scalability - your CRM should grow alongside your business and accommodate more users, contacts, and data without disrupting operations.
Deployment - choose a solution that aligns with your deployment needs, whether you seek a flexible cloud-based CRM or a more secure on-premis CRM deployment.
Transparent pricing - look for unbundled pricing with clear cost breakdowns and no hidden fees.
HubSpot Alternatives – Overview
HubSpot competitors
Best for
Key features / products
Pricing starts at
Creatio CRM
Corporate & enterprise businesses seeking unified CRM, end-to-end automation with no-code & powerful AI capabilities
- All-in-one CRM: Sales, Marketing, Service - Creatio.ai - No-code tools with composable architecture
$70 per user/ month for enterprise businesses
Salesforce
Large businesses needing robust, customizable CRM with advanced AI
- Sales, Service, and Marketing Cloud - Einstein AI
$165 per user/month
Microsoft Dynamics 365
Businesses already using Microsoft ecosystem
- Sales, Customer Service, Contact Center - AI-powered insights
Small businesses looking for easy-to-use, AI-powered CRM suite
- Sales, marketing, and service tools - AI assistant Freddy - Omnichannel engagement - Unified customer view & reporting
$15 per user /month
Active Campaigns
Small and mid-sized businesses looking for an email and marketing automation platform
- Cross-channel marketing
- Content creation
- Audience management
- Marketing automation
- Analytics and reporting
- AI tools
$19 per user/month
5 Best HubSpot Alternatives for Corporate and Enterprise Businesses
Creatio
Creatio CRM is the best HubSpot alternative for enterprise and corporate businesses that look for a solution dedicated to larger organizations. Creatio CRM is an AI-native platform designed to automate the end-to-end customer journey with no-code and a maximum degree of freedom. It enables businesses to align sales, marketing, and service teams with unified workflows and a single-source database, boosting team collaboration and productivity. Creatio CRM is designed to help businesses deliver personalized experiences, improve operational efficiency, and make data-driven decisions.
Creatio's composable architecture, paired with no-code tools and AI capabilities, enables non-technical users to easily build and customize a CRM solution to fit their business needs. Businesses can also benefit from industry-specific workflows and a marketplace of over 700 third-party applications to ensure their technological ecosystem is seamlessly connected. They can also easily optimize their workflows and create new applications to adapt to changing customer needs and market trends, without heavy IT support.
Creatio offers an all-in-one CRM solution, as well as ano-code platform for building new applications:
Studio Creatio enables non-technical users to design, build, and evolve enterprise no-code applications using the power of AI.
Sales Creatiois an actionable sales management platform that helps businesses obtain a 360 customer view, automate lead and sales processes, and run forecasts with AI-native capabilities.
Marketing Creatio is an AI-native omnichannel marketing automation tool that accelerates lead-to-revenue, enables marketers to run omnichannel marketing campaigns, orchestrate customer journeys, and streamline digital campaigns, email, and event marketing.
Service Creatio is a full-cycle AI-native service management platform that increases customer experience, manages cases and customer requests, and organizes omnichannel communications and collaboration.
Key features of Creatio CRM include:
360-degree customer view - full visibility into the customer’s profile, history of interactions, and AI/ML-generated insights.
Unlimited no-code customization - allows businesses to create unique business applications on top of Creatio CRM.
End-to-end workflow automation - provides tools to design and automate workflows of any complexity.
Real-time analytics and reporting - built-in analytics, reporting, and KPI monitoring tools for common CRM scenarios, and custom dashboards.
Creatio provides a unified AI architecture with all key AI patterns, generative, predictive, and agentic AI, included in the platform at no extra cost. Creatio.ai is a powerful AI assistant that offers a robust set of pre-built AI skills that help businesses reduce operational inefficiencies and achieve powerful productivity gains. Unlike AI tools offered by other vendors, Creatio.ai is not an add-on wrapped around a legacy solution, but lies at the core and center of the platform.
Creatio.ai operates through AI agents that collaborate with business usersto drive new levels of speed and agility. AI agents take over routine tasks and enable users to focus on creative and strategic work. Additionally, Creatio AI supports seamless implementation and faster time-to-value. According to the Nucleus report, Creatio can be implemented 70% faster than legacy systems, delivering more rapid time-to-value and ROI.
Creatio limitations:
Extensive customization options may present an initial learning curve
Pricing:
For corporate and enterprise businesses, Creatio offers the following pricing plans for Studio Creatio and CRM solutions:
Enterprise - $55 per user/month - enables full-scale automation for corporate and enterprise needs
Unlimited - $85 per user/month - delivers limitless automation for advanced enterprise scenarios
Sales/Marketing/ServiceCRM - $15 per user/month
Creatio.ai - included in all platforms plans at no additional cost
Customer rating:
G2: 4.7
Capterra: 4.7
Gartner: 4.9
Replace HubSpot with modern and agile AI-Native CRM
Salesforce is an integrated CRM platform that pairs unified customer data with AI agents to improve customer relationships. It helps businesses create a personalized customer experience with a 360-degree view of customer data across sales, service, marketing, and commerce.
Salesforce provides AI agents that assist and take action autonomously, helping employees increase their productivity. It also enables users to build their own customized agents with low-code tools to fit their unique needs. Additionally, Salesforce integrates with partner apps through an AppExchange marketplace to extend its capabilities and boost productivity, making it a good alternative to HubSpot.
Key Salesforce products:
Sales Cloud helps sales teams manage leads, track opportunities, automate sales workflows, and forecast revenue.
Service Cloud manages support cases across multiple channels, enabling service agents to respond faster with automation and AI-driven case routing.
Marketing Cloud helps build and automate personalized customer journeys. Supports email marketing, SMS, advertising, and social media.
Einstein AI delivers AI-powered insights, recommendations, and automations across the platform.
Salesforce limitations:
Complex implementation and customization that often requires developer expertise for enterprise solutions
Challenging to learn for non-technical users
Fixed pricing plans with additional costs for advanced features
High costs that rise quickly as businesses need more functionalities, users, and data storage
Advanced AI tools are only available in the highest pricing plans
Pricing:
Pricing of Salesforce depends on the selected products. Here’s an example of prices for the Sales Cloud:
Enterprise - $165 per user/month
Unlimited - $330 per user/month
Einstein 1 -$500 per user/month
Customer rating:
G2: 4.4
Capterra: 4.4
Gartner: 4.5
Microsoft Dynamics 365
Microsoft Dynamics 365 is a HubSpot competitor that provides an intelligent CRM software and ERP business application designed to help businesses understand their customers, personalize journeys, and close more deals with AI and real-time insights. Microsoft enables businesses to connect their teams, processes, and data across the entire organization to increase operational agility and deliver better customer experiences.
Microsoft Dynamics 365 seamlessly integrates with other Microsoft tools, such as Teams, Outlook, and more. Additionally, Dynamics 365 can be paired with Microsoft Power Platform, which allows users to modify processes and respond to changing business needs with low-code tools.
Key Dynamics 365 applications include:
Sales help businesses close deals faster and improve team productivity.
Customer Service helps service agents resolve issues faster with AI-powered automation and autonomous agents.
Contact Center enables businesses to deliver personalized, efficient customer engagement across multiple channels.
Customer Insights uses AI to create personalized customer experiences and strengthen relationships with clients.
Field Service streamlines workflows and boosts field agents’ efficiency.
Microsoft limitations:
Lack of dedicated marketing automation tools
Inflexible licensing and high costs of ownership
Integrating with third-party applications, outside of the Microsoft stack, can be difficult
Pricing:
Microsoft's pricing differs depending on the chosen tools. Below, we broke down pricing options of the Microsoft Dynamics 365 Sales and Dynamics 365 Customer Insights for enterprises as an example:
Sales Enterprise Edition - $105 per user/month
Sales Premium - $150 per user/month
Customer Insights - $1,000 - $1,700 per tenant/month
Customer rating:
Capterra: 4.4
Gartner: 4.3
G2: 3.8
Oracle Customer Experience
Oracle is a Customer Experience (CX) platform that connects business data across marketing, sales, and service to create a complete view of each customer and ensure that every interaction matters. Oracle is a good alternative to HubSpot as it helps businesses create, manage, serve, and nurture lasting customer relationships through exceptional customer experiences.
Oracle CX provides a set of comprehensive, end-to-end solutions for specific industries, enabling businesses to make customer interactions more intelligent and contextual. Additionally, it offers AI tools to increase business productivity and gain data-driven recommendations.
Sales allows businesses to unify sales planning and execution processes, delivering responsive selling across all touchpoints.
Service helps deliver efficient, personalized service across channels by automating workflows for customer self-service, agent-assisted service, and field service engagements.
CX Analytics provides ready-to-use, connected insights from trusted numbers across marketing, sales, service, quotes, and more.
Oracle limitations:
Lack of transparent pricing information on the website
Difficult to learn and use
AI tools are available only as an add-on
Complex customization due to a lack of no-code tools
Pricing:
Oracle pricing is not available on their website.
Customer ratings:
Capterra: 4.4
Gartner: 4.3
G2: 3.9
Pega
Pega is a CRM platform designed to drive greater engagement and automation across the entire customer journey. It provides a unified platform that connects organizations across sales and customer service. With real-time AI and automation, it delivers valuable insights and helps engage customers at the right moment. Additionally, Pega provides AI capabilities that help improve business speed and agility.
Key products offered by Pega:
Pega Platform is an intelligent automation platform that provides tools for low-code application development, robotic process automation features, and case management.
Customer Service uses unified AI and advanced automation to help businesses streamline processes, personalize offers, and accelerate resolutions.
Sales Automation is a sales automation platform that leverages AI to help businesses sell smarter by predicting opportunities across any channel for higher close rates.
Customer Decision Hub helps businesses deepen relationships and maximize deal value with real-time decisioning and next best action.
Pega limitations:
AI tools are only available as add-ons with additional cost
Steep learning curve
Complex customization and application building due to the lack of no-code tools
Not friendly for non-technical users
Lack of marketing automation solutions
Lack of pricing information available on the website
Pricing:
No information is available on the website.
Customer ratings:
Capterra: 3.9
Gartner: 4.8
G2: 4.0
5 Best Hubspot Alternatives for Small and Medium Businesses
Zoho CRM
Zoho CRM is a great HubSpot alternative for small and mid-sized businesses. It unifies marketing, sales, customer service, and other customer-facing teams on one platform, enabling seamless collaboration and sharing insights in real time. Zoho CRM software is designed to help businesses gain the data visibility they need across departments to deliver exceptional customer experiences.
Zoho CRM helps businesses increase their teams’ productivity with process automation and an AI assistant, Zia, which can predict business trends, identify sentiments in emails and tickets, and provide intelligent business dashboards. Additionally, Zoho CRM integrates with a wide range of third-party apps, such as Microsoft 365, Shopify, and Slack, to ensure seamless data flow.
Key Zoho CRM features:
360-degree customer view provides a comprehensive picture of every customer, including information such as customer data and all historical interactions.
Omnichannel customer engagement enables interactions with customers via phone, email, live chat, surveys, and social media.
Unified analytics helps businesses create easy-to-understand reports and dashboards,visualize data in charts and widgets, uncover hidden insights, and make informed decisions.
AI assistant Zia monitors lead activity suggests the best time to contact a prospect, answers support calls, and reduces overall manual effort.
Zoho CRM limitations:
Lack of native industry-specific solutions
Zia offers fewer advanced capabilities compared to other vendors
AI features are only available in the higher-priced plans aimed at enterprise businesses
Limited features in lower-tier plans
Learning curve for advanced features
Pricing:
Standard - $14 per user/month
Professional - $23 per user/month
Enterprise - $40 per user/month
Ultimate - $52 per user/month
Customer rating:
G2: 4.1
Capterra: 4.3
Gartner: 4.4
Zendesk
Zendesk is a good HubSpot alternative for small businesses looking for a customer support platform that will help them increase their team's productivity, improve customer experiences, and identify ways to grow their business. Zendesk ensures fast time-to-value with an easy-to-use interface and out-of-the-box solution that allows small companies to get up and running quickly.
Zendesk offers 10 industry-specific workflows, including industries such as healthcare, education, and transport. Users can also expand Zendesk capabilities by seamlessly connecting with third-party applications that can be found in the Zendesk Marketplace.
Key Zendesk features:
Omnichannel communication enables customers to contact businesses via email, live chat, phone, and social media.
Zendesk AI agents solve complex issues autonomously and deliver case resolutions 24/7.
Messaging enables customers to reach businesses instantly on any device.
Intelligent ticket routing uses AI to identify sentiment and automatically sends tickets to the best-suited agent.
Agent workspace helps customer support agents deliver seamless support without switching between dashboards or having customers repeat information.
Advanced reporting features provide out-of-the-box reporting and analytics capabilities to measure the team's performance and spot recurring customer trends.
Zendesk limitations:
It’s not a comprehensive CRM solution, as Zendesk focuses on service automation features, but it offers nothing for sales and marketing teams.
Limited AI capabilities compared to other solutions available on the market.
AI tools are not available in the lower pricing tiers.
Insufficient customer support was reported by users who experienced delays and issues with receiving effective customer support.
Pricing:
Support Team - $19 per agent/month
Support Professional -$55 per agent/month
Support Enterprise - $115 per agent/month
Suite Enterprise - custom pricing
Customer ratings:
Capterra: 4.4/5
Gartner: 4.2/5
G2: 4.2/5
Pipedrive
Pipedrive is a sales platform that empowers sales teams to automate tasks, optimize processes, collaborate, and forecast future sales. It helps businesses enhance their customer journey, improve customer experiences, and close more deals, while reducing operational costs. Pipedrive is an intuitive, user-friendly solution for managing leads, deals, and contacts.
Pipedrive offers a drag-and-drop interface and an intuitive design that allows non-technical users to quickly learn how to navigate it, customize pipelines easily, and add custom fields. It can also be connected with over 500 third-party tools and applications using the Pipedrive Marketplace and open API.
Key Pipedrive features:
Sales pipeline management allows businesses to visualize their sales processes, add deals, their value, win probability, and expected close date, then organize and track them by their pipeline stages.
Sales automation tools allow businesses to automate every step of their sales processes, from scheduling sales calls to email marketing.
Insights and reporting provide actionable insights that sales professionals can access through customizable reports and visual dashboards.
Email and communication tracking enables sales agents to easily track and access emails and communications, get live follow-up notifications, and benefit from ready-made email templates.
Pipedrive's AI Sales Assistant identifies patterns and recommends high-potential deals and next actions to prioritize.
Pipedrive's AI email creation tool creates personalized emails from simple prompts
Pipedrive limitations:
Steep learning curve for new users
Advanced AI features are only available in the higher pricing plans
Limited reporting capabilities that make configuring more detailed reports challenging
High costs for growing businesses that require advanced features
Pricing:
Essential - €14 per user/month
Advanced - € 39 per user/month
Professional - €49 per user/month
Power - €$64 per user/month
Enterprise - €99 per user/month
Customer rating:
G2: 4.3
Capterra: 4.5
Gartner: 4.2
Freshworks
Freshworks offers a comprehensive AI-powered CRM suite for sales, marketing, and customer service teams. Freshdesk offers a full customer view, actionable insights, and a user-friendly interface that helps businesses improve their productivity and streamline customer interactions.
Freshworks is an easy-to-deploy, user-friendly, affordable CRM solution that offers intuitive AI tools, making it a good HubSpot alternative for small businesses with non-technical users. It allows businesses to customize workflows and seamlessly integrate with external tools, such as Microsoft Teams, Salesforce, Playvox, Jira, and others.
Key products offered by Freshworks:
Freshsales offers tools to simplify selling and grow revenue. It enables sales professionals to obtain a clear customer and sales view with key details and run smart sales campaigns to generate more leads.
Freshdesk is a unified workspace that automates manual processes and facilitates collaboration. It allows agents to easily manage, prioritize, and resolve tickets at scale.
Freshservice empowers IT, operations, and business teams to automate operations with codeless drag-and-drop automations and built-in key workflows and integrations.
Freshdesk Omni is an omnichannel customer service software that helps customer service agents deliver fast, personalized service.
Freshworks Freddy AI provides various AI-powered tools, such as Copilot, to streamline support for service representatives. AI agents provide 24/7 support through chat, email, and social media, and AI insights that help leaders plan and optimize.
Freshworks limitations:
Limited reporting and analytics capabilities with a fixed number of reports per dashboard.
Fewer integrations with third-party tools compared to other vendors.
AI features are add-ons and come at an additional cost.
Pricing:
Starter - $15 per user /month
Plus - $49 per user/month
Pro - $79 per 3 users/month
Enterprise - $145 per 3 users/month
Customer rating:
G2: 4.5
Capterra: 4.5
Gartner: 4.3
ActiveCampaign
Active Campaign is an intelligent marketing automation platform that is a great HubSpot alternative for marketing teams. It allows businesses to build automations with an AI-powered drag-and-drop builder, conditional routing, triggers, and actions.
Key Active Campaign features:
Cross-channel marketing helps marketing professionals find and convert new customers by reaching them with engaging campaigns via emails, SMS, WhatsApp, and social media.
Content creation provides creative tools, including generative AI, for creating various pieces of content, including emails, landing pages, and forms.
Audience management helps marketers create marketing campaigns with data-driven audience management, segmentation tools, and lead scoring.
Marketing automation allows businesses to seamlessly automate the entire customer journey, streamline workflows, and engage with customers at scale.
Analytics and reporting is an omnichannel reporting tool for tracking key metrics and optimizing marketing strategy.
AI tools include an automation builder, generative AI, campaign builder, win probability, and predictive sending.
Active Campaign limitations:
A complicated user interface that takes time to learn
Advanced yet overly complex reporting tools
Initial learning curve
Lack of advanced customization options
Pricing:
Plus - $19 per user/month
Professional - $49 per user/month
Enterprise – on demand
Customer ratings:
G2: 4.5
Capterra: 4.6
Gartner: 4.5
Choose the Best HubSpot Alternative for Your Business
Choosing the right CRM is essential for modern businesses to build strong customer relationships, optimize their operations, and drive growth. It’s important to remember that no CRM solution is suitable for all businesses; what works for a startup may not work for a global enterprise. While HubSpot is a solid all-around platform, its limitations can be deal-breakers for companies with more complex needs.
Whether you're a small team needing easy automation or a large organization managing complex workflows, the right alternative should align with your business needs, goals, budget, and growth plans.
Among all the available options, Creatio stands out as the best HubSpot alternative for businesses that want enterprise-grade power with unmatched flexibility. With industry-leading no-code tools and composable architecture, Creatio helps businesses automate complex processes, tailor every workflow, and adapt instantly, without writing a line of code. Additionally, Creatio’s native AI delivers powerful capabilities to automate repetitive tasks, gain intelligent recommendations, boost employee productivity, and continuously optimize customer experiences.
If you're looking for a modern, customizable, and cost-effective CRM solution, Creatio is the right choice for you.
